Creative Strategy Director
1 week ago
Company Description
Founded in 2016, Kobe has quickly established itself as a leading influencer marketing agency by specialising in creative ideation and results-driven campaigns with its proprietary influencer data and patented management system. With access to over 14 million creators globally, Kobe effectively matches brands with influencers to engage target audiences. The agency's excellence is underscored by its consecutive Gold Awards for Influencer Agency of the Year since 2020, highlighting its success in delivering impactful marketing strategies and solidifying its reputation in the industry.
Mission
Lead Kobe's transformation from an influencer-marketing leader to an influence-led creative agency. Elevate the company from strong end-to-end execution to strategic, insight-driven, and culturally relevant creative storytelling — with influencers at the core of every idea.
Role Purpose
To architect and lead Kobe's creative strategy function, bridging business development, account management, and influencer community teams. This leader will integrate brand strategy, creative concepting, and cultural insight into holistic campaigns that drive both business results and cultural impact.
Archetype: The Influence-Led Creative Strategist
A hybrid leader who blends brand strategy, creative direction, and social influence. Business-minded but creatively inspired. They turn audience insight into powerful influence-led ideas and see influencers as culture shapers, not media placements.
They make influence the idea – not the afterthought.
Core Competencies
- Strategic & creative problem framing
- Influence-led ideation & campaign architecture
- Storytelling, deck narrative & pitch excellence
- Cross-functional leadership across BD, AM, and community teams
- Cultural & social trend fluency
- Coaching & capability building
Ideal Background
- 8–15 years in creative strategy, brand strategy, or integrated marketing
- From social-first or hybrid creative agencies (e.g., BBH, Virtue, We Are Social, The Secret Little Agency, AnalogFolk)
- Proven record of campaigns where influencers are central to the creative idea
- Strong storytelling, presentation, and client-facing ability
Personality & Leadership DNA
- Visionary but grounded: balances big ideas with practicality
- Builder mindset: thrives in creating new capabilities from scratch
- Collaborative and ego-free: works cross-functionally with respect
- High EQ coach: mentors teams to think strategically and creatively
- Culturally curious: lives and breathes audience trends and digital behavior
Success Metrics (Year 1)
- Build Kobe's creative strategy framework adopted across teams
- Lift pitch-win rate through stronger storytelling and creative narratives
- Deliver 3–5 flagship campaigns redefining influence-led creativity
- Coach AMs & curators into strategic storytellers
- Strengthen Kobe's external reputation as a thought leader in influence-driven creativity
Key Red Flags
- Traditional ad creative without strategic grounding
- Theoretical strategist without executional empathy
- Operations-only influencer background
- Ego-driven "critic" instead of collaborative builder
Summary
This hire will be the creative-strategy anchor of Kobe's next decade. A culture shaper, storyteller, and strategist who can transform influence from an executional deliverable into a creative force that defines how brands grow.
Job Type: Full-time
Pay: $8, $12,000.00 per month
Benefits:
- Additional leave
- Cell phone reimbursement
- Parental leave
- Work from home
Work Location: In person
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