Assistant Manager, Content

The School of Materials Science and Engineering (MSE) at Nanyang Technological University (NTU) has transformed into a global leader in Materials Engineering, offering cutting-edge education and world-class research. Recognised as a premier institution for research, MSE collaborates with top universities, multinational corporations, and R&D institutions worldwide. Since 1991, NTU MSE has led the way in advancing materials engineering, and today, it stands as one of the largest and most influential schools in the field. Our commitment to providing an integrated science-driven, and application-oriented education ensures that our students are equipped with the skills needed to excel in a rapidly evolving global industry.

Join a forward-thinking team as an Assistant Manager, Content, where your creativity and strategic thinking will shape how our school communicates with its audiences (in research fields, industry and public sector partners, professionals and prospective students). In this dynamic role, you'll have the opportunity to create engaging, high-impact content across multiple channels, driving the school's visibility. The ideal candidate possess a growth mind-set and will be skilled in creating eye-catching, informative content that encourages readership and engages academic audiences and broader, non-specialist readers, including younger, digitally native audiences. If you're passionate about storytelling and crafting content that resonates, this is your chance to make an impact.

Key Responsibilities

Content Creation & Adaptation:

• Maintain content calendar ensuring a balance between educational content and engaging, trend-driven posts.

• Content Development for Gen Z:

• Create attention-grabbing and engaging content, such as infographics, videos, posts, brochures, presentations, and various long and short-form content to encourage enrolment.

• Transform formal research findings into engaging, social media-friendly content that resonates with Gen Z's interests, tone, and style.

• Content Adaptation for Research Community, Industrial and Public Sector Partners:

• Adapt formal research papers, case studies, and whitepapers into dynamic, engaging content pieces such as blogs, articles, social media posts (IG and FB, LI, and progressively TikTok, X, or YouTube etc.), emails and short-form videos that spark curiosity and encourage action.

• Use data-driven insights to design content formats that attract attention (e.g., infographics, GIFs, animations, and visual storytelling elements) while ensuring alignment with the academic rigor of the original research.
• Create captivating titles, summaries, and abstracts that entice readers to explore the full publications while maintaining the essence of the research.

• Translate academic jargon and complex data into clear, concise language suitable for a broad audience, including stakeholders and internal teams.

• Stay up-to-date with the latest social media trends, memes, and formats, using them to increase the reach and impact of research-based content.

• Manage multiple platforms and create tailored content for each, ensuring that messaging aligns with both formal research and the audience's preferences.

Social Community Management & Engagement:

• Manage and engage with our social media community on a daily basis (within office hours), responding to comments, questions, and interactions related to our research content.
• Use social media platforms to spark conversations, engage followers, and share research insights, making sure to use the appropriate tone and style for each platform (IG, LI, X etc.).
• Build a community around the research topics, encouraging discussions and follow-up interactions through both organic posts and targeted campaigns

SEO & Readability Optimisation:

• Optimise all content for search engines to increase visibility and drive organic traffic to research publications and academic content.
• Ensure all digital content (articles, blog posts, landing pages) is SEO-friendly, with a focus on attracting relevant audience traffic and increasing click-through rates.

Performance Analysis & Optimisation:

• Monitor and analyse content performance across social media platforms, using insights to refine content strategies and improve engagement with various audience.
• Provide regular reports on content performance, highlighting what's working and identifying areas for improvement.

Why This Role is Great for You

• Impactful Work: Be the bridge between formal research and an audience that craves engaging, social-first content. Build a strong, interactive community of followers. You'll help make academic and research-driven insights accessible and relatable for Gen Z, who are increasingly shaping global conversations.
• Creative Freedom: You'll have the opportunity to innovate in the way academic research is presented, ensuring it's both informative and captivating.
• Growth & Development: Work in an environment that fosters continuous learning and creative expression, with plenty of room to grow your skills in both content writing and digital content strategy.

Qualifications

• Bachelor's degree in Communications, Marketing, Journalism, or a related field.
• 5+ years of experience in content creation.
• Proficiency in English, with strong copy vetting and writing, editing, and communication skills to present complex data or findings to balance creative content with the accuracy of academic reporting.
• Experience developing social-first, engaging formats for platforms like Instagram, LinkedIn.
• Experience in responding to comments, engaging followers, and fostering positive online interactions.
• Knowledge of Gen Z's social media behaviour, trends, and preferences, with the ability to craft content that resonates with this demographic.
• Experience with SEO, content optimisation, and understanding of analytics tools to measure content performance (e.g., Google Analytics, SEMrush, or social media insights).
• Familiarity with content management systems (CMS) and content creation tools (e.g., Canva, Adobe Creative Suite, Final Cut Pro).
• Candidates with the tenacity to grow into such a role are welcomed to apply.

We regret that only shortlisted candidates will be notified.