Assistant Store Manager

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.   

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities. 

Supporting the Store Manager to drive category performance with supervision of sales team to ensure great customer experiences. Driving sales goal attainment and providing real-time performance coaching to drive the overall Burberry Experience and Burberry Behaviours.

• Lead sales associates to improve overall selling skills and close sales in order to achieve sales goals and KPIs
• Work to drive sales for an assigned category including partnering with the Store Manager on sell-through, team training on assigned category
• Lead a high performing customer facing and service orientated team. Coach and provide feedback to the team as necessary to ensure all customers serviced in the store are given the full Burberry Experience in line with brand strategies
• Manage the customer flow to ensure the best possible service and that no client is left unattended. Set the pace and standard to deliver excellent service to customers
• Drive partnership on the selling floor between sales associates, specialists, stock and operations team
• Coach "in the moment" and after every transaction and client interaction, reach out to associates to talk through the successes and opportunities and ensure proper follow-through on follow up actions
• Working closely with the Store Manager to develop and retain talented employees, by recognising and rewarding performance through monthly development plans and annual performance reviews
• Lead the integration of new joiners to the business
• Lead by example by delivering the Burberry Experience to customers when necessary
• Partner with Store Manager and Training to take ownership of Burberry Experience training within the store. Use morning and weekly meetings to constantly reinforce key elements of the Burberry Experience through role-play, providing tips and talking through difficulties of individual associates.
• Resolve difficult customer issues and escalate to management when necessary.
• In absence of store management, responsible for processing post-void transactions, authorising promotional discounts and employee sales
• Drive the digital experience in store and use digital resources to communicate whenever face-to-face is not possible.
• Hold a good understanding of the business and effectively communicate needs and ideas to bring the business to next level
• Possess a thorough understanding of company policies and procedures and consistently follow and enforce company guidelines on operations
• Create and maintain an open, positive and harmonious work environment
• Assist with the opening and closing of store which includes securing doors, windows and merchandise, successful alarming of store and POS procedures
• Additional duties as required.

• Advanced knowledge of POS system
• Ability to handle complex customer service issues; (i.e. dissatisfied customers, complaints, returns, repairs & after-sales)
• Able to use a fluent and professional dialogue with clients and staffs
• Previous experience with Apple mobile devices and comfortable with the use of digital tools
• 1-2 years previous supervisory or management experience in retail sales

• Monthly Burberry Experience evaluation score
• Managing performance improvement and development of associates
• Improvement in every KPI within the retail scorecard

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: Singapore || Not Applicable || Singapore || RETAIL OFFLINE || MAINLINE || n/a ||