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Growth Marketer

2 weeks ago

Queenstown, Singapore SGInnovate Full time

_This role is with Portcast, a startup supported by SGInnovate._

**Background**

Portcast is Singapore-based B2B SaaS platform providing real time vessel and container visibility, tracking and dynamic predictive analytics for LSPs, LogTech, Shippers & BCOs. We’re focused on building the next-gen visibility platform to predict how cargo moves across the world and enable data-driven decisions. Backed by some of the major investors in the tech industry, we believe that the logistics industry is at the inflection point of large-scale digitization.

We are a team of ambitious industry experts, data storytellers and passionate engineers. We offer a fast-paced, innovative environment where you will be empowered to sell our AI-product to C-level executives. We are customer-obsessed and are constantly working to provide our customers access to actionable and insightful data to build resilient supply chains.

By leveraging proprietary machine learning algorithms and real-time external market data, Portcast empowers its clients achieve real-time visibility, reduce operational costs and improve customer experience, thereby improving supply chain profitability. Our proprietary data analytics engine is custom-designed for the logistics industry.

**Job scope**

**About the role**:
As our Growth Marketer, you will play a crucial role in driving our growth strategy by developing and executing marketing campaigns across various channels. You'll specialize in performance marketing, SEO, growth tactics, and marketing automation to increase our brand visibility and conversion rates. This is a hands-on role that requires creativity, data-driven decision-making, and the ability to adapt quickly in a high-growth environment. You will collaborate closely with sales, product, and data to ensure marketing efforts align with business objectives.

**What success looks like in this role**:

- Significant increase in top-of-funnel metrics driven by effective marketing campaigns.
- Consistent pipeline of qualified leads generated through well-optimized, multi-channel marketing strategies, resulting in a high conversion rate from MQLs to SQLs.
- Seamless integration of marketing automation workflows that improve efficiency in lead nurturing, segmentation, and scoring, leading to higher conversion rates and a stronger impact on revenue.

**What You’ll Do**:

- Develop and implement end-to-end growth strategies focused on lead generation, MQLs, and optimizing conversion rates.
- Plan and implement SEO strategies to increase organic traffic, improve search engine rankings, and drive qualified leads through on-page and off-page optimization techniques.
- Lead the development of new landing pages, including localization in multiple languages, assessing developer efforts and coordinating with their team to meet technical requirements.
- Own the technical integration and automation of marketing tools (Hubspot, Google Tag Manager, Ahrefs) to streamline operations and improve efficiency. Must be proficient in setting up workflows on Hubspot.
- Manage inbound lead qualification and implement strategies to improve conversion rates.
- Leverage data analytics to track and optimize marketing performance; build actionable reports and dashboards to inform data-driven decisions and measure ROI.

**To thrive in this role, you must have**:

- A Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Computer Science, Engineering, or a related field.
- 3+ years of experience in B2B SaaS marketing with a focus on growth marketing, SEO, and performance marketing.
- Deep expertise in SEO strategies and performance marketing, including keyword research, technical SEO, campaign optimization, and performance analysis.
- Proven experience in digital marketing, growth strategies, and lead generation techniques.
- Experience with Hubspot, marketing automations, and other technical tooling. A/B testing experience is a plus.
- Proven experience in early-stage or high-growth startups managing multiple projects simultaneously.
- A data-driven mindset with the ability to analyze performance metrics and make informed marketing decisions.
- Familiarity with UX/UI principles and their impact on conversion optimization (nice to have).
- A self-starter mentality, with the ability to take ownership of projects from end to end and work autonomously to drive results.

Join us at Portcast and be part of a high performing team that is shaping the future of the logistics and shipping industry through cutting-edge predictive analytics. If you are passionate about sales, innovation, and the Japanese market, we want to hear from you

Pay: $3,000.00 - $4,500.00 per month

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Singapore 118258