Lta-cc] Deputy

2 days ago

Singapore LTA Land Transport Authority Full time

[What the role is]

Deputy / Assistant Manager, Digital & Social Media

[What you will be working on]

We are looking for a creative, digitally savvy and dynamic professional to join our team and help us connect with over a million followers across our social media platforms. We strive to inform, engage and inspire members of public, helping them understand transport policies, updates and initiatives in a clear, relatable, and engaging way.

Key responsibilities
- Conceptualise, develop and execute digital communications plans that educate, entertain and connect with online audience - from breaking down complex transport policies and developments to telling compelling stories about our land transport network and the people behind it.
- Create multimedia content including infographics, GIFs, videos and livestreams
- Collaborate with stakeholders, vendors and content publishers/influencers to amplify LTA’s messages
- Plan and manage digital campaigns, optimising performance within budget and time constraints
- Analyse campaign metrics, recommend adaptive strategies quickly, and prepare reports to management
- Monitor online sentiments related to LTA’s issues and work closely with stakeholders to quickly craft appropriate responses to address issues/misconceptions and enhance online engagement

[What we are looking for]
- Knowledge in Mass Communications, Digital/Social Media/Marketing, or related field
- At least 3 years of experience in a related field preferred.
- Strong written and verbal communication skills
- Good understanding of social media platforms and emerging trends
- Creative thinker with a flair for storytelling
- Experience in digital content creation, campaign management
- Familiarity with digital and social media ad buy planning and execution
- Self-motivated individual with adaptability and resilience to thrive in a dynamic, ever-changing environment

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