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1 day ago
Developing and executing strategic marketing campaigns to promote and drive sales of the company's range of car scents, ensuring brand consistency and awareness across various marketing channels.
**Key Responsibilities**:
- **Market Research**: Study and understand the car scent market, identifying trends, consumer preferences, and competitive products.
- **Campaign Development**: Design and implement marketing campaigns tailored for the car scent audience, leveraging both digital and traditional platforms.
- **Content Creation**: Develop captivating content, including graphics, product descriptions, and ad copies that highlight the uniqueness and benefits of the company's car scents.
- **Brand Partnership**: Collaborate with automotive brands, dealerships, and influencers to expand product reach and create co-marketing opportunities.
- **Performance Analysis**: Monitor and evaluate the effectiveness of marketing campaigns, making necessary adjustments to improve ROI.
- **Customer Engagement**: Engage with customers on social media, answering queries, and gathering feedback for product improvement.
- **Budget Management**: Allocate and monitor the marketing budget to ensure cost-effective campaign execution.
**Requirements**:
- Strong communication skills, both written and verbal.
- Ability to analyze market data and derive actionable insights.
- Knowledge of the automotive industry and consumer preferences is a plus.
- Team player with the ability to collaborate with cross-functional teams.
- Strong project management skills and the ability to handle multiple campaigns simultaneously.
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