Marketing

5 days ago

Singapore Sunnystep Full time

**Marketing**

**Marketing**:
**Marketing Manager**:
**Responsibilities**
- Generate demand, create strategic brand messaging, and manage the entire customer lifecycle
- Test and optimise all online and offline demand channels through digital marketing, partnerships, PR, Media
- Manage content marketing by sourcing and working with a group of designers, writers, photographers and videographers
- Own the strategy roadmap, lead and drive high performance of SEO, SEM, Performance Marketing, Content Creation and PR
- Lead the team to constantly optimise the performance of marketing campaigns to lower customer acquisition costs, improve the retention rate of consumers, and increase lead conversions across different channels and audience segments
- Lead performance marketing from end to end, drive growth through targeting, ad campaign setting, and measurement of key metrics like ROAS
- Drive brand content and delivery to meet objectives for all advertising and public-facing communications, including print, digital, and video assets. Analyse and track the effectiveness and impact of marketing campaigns.
- Oversee marketing budget to optimise for ROI and ROAS
- Work closely with the PR agency for media pitches and news coverage

**Requirements**:

- A roll-up-your-sleeve attitude
- At least 5 years of hands-on experience in managing a marketing team and a good track record in growing brand awareness and optimising marketing spend
- Expert-level understanding of all paid channels
- Passionate about a consumer product that impacts people’s lives
- A highly motivated individual who is willing to be flexible and adapt to changing requirements when needed
- Have a deep understanding of brand strategy and consumer insights
- Able to work under stress and thrive in a fast-paced environment

**Marketing Executive**:
**Responsibilities**
- Assist with creating SEO-optimised content and managing SEM campaigns
- Manage paid social campaigns including but not limited to Facebook, Instagram, LinkedIn and Tiktok and so on. Monitor results daily and implements optimisations to hit growth KPIs
- Improve our customer engagement by planning and organising online and offline marketing events including but not limited to festive campaigns, community newsletters, wellness talks, walking events and so on
- Support other ongoing marketing initiatives within the team
- Be open to helping out with ad-hoc tasks and expanding job scope as the company evolves

**Requirements**:

- 1-4 years of marketing experience
- Graphic design experience is strongly preferred
- Performance marketing experience is strongly preferred
- Self-motivated and results-oriented
- Able to work under pressure and tight deadlines
- Able to thrive in a fast-paced start-up environment

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