Director, Market Planning

2 weeks ago

Singapore Risk Solutions Full time

Provide thought leadership, strategic direction and long-range planning to develop and implement the strategy to launch a digital risk platform in APAC. With particular emphasis on India, Indonesia, Philippines, Malaysia, Thailand, Vietnam, Hong Kong, Singapore, Japan, South Korea, Bangladesh and Pakistan.
- Lead customer interactions to uncover market problems, customer needs, user/buyer personas and processes, and purchase drivers.
- Develop mindshare and support relationships with industry and trade associations, government representatives, NGOs, customers and vendors as necessary in the overall management of the market area.
- Maintain current working knowledge of relevant regulatory frameworks and competitive dynamics in the target markets.
- Accountable for revenue objectives in the specific market area.
- Integrate competitive, business, and resource considerations to develop strategy, product, and go-to-market plans that meet short-term and long-term revenue targets.
- Initiate and develop pricing strategies and policies; recommend pricing actions and promotional programs in support of market area strategy and revenue plan.
- Communicate strategic decision and product plans to senior leaders across the business.
- Drive product ideation across functional teams.
- Develop and lead investment plans, business cases, and metrics associated with key strategic initiatives.
- Facilitate actions to accomplish the market strategy by working within a cross functional team (channel/partner development, product development, content acquisition, marketing, sales) to execute go to market strategies in the specific market area.
- Review and evaluate the market area performance on a continuing basis and establish the proper measures of performance and provide direction for modification in work plans or implementation of contingency plans in accordance with prevailing business conditions.
- Collaborate with Product Management to ensure product direction is informed by current market demands and regulatory requirements.

**Qualifications**:

- Fluency in English.
- BA/BS or equivalent experience.
- Some travel within the region (25 - 50%)
- Demonstrated competence with strategic planning and product planning processes.
- 5+ years in understanding and working on technical issues with Fintechs, banks, e-commerce or related companies.
- 5+ years in understanding and working in the fields of data analytics, modeling, big data, alternative data, credit bureaus. Engineering experience is not required.
- Understanding of regulatory environments in target APAC countries that touch on data privacy, alternative data, treatment of PII for fraud detection and credit risk.
- Strong PowerPoint, Excel, and Word skills.
- Proven customer-interaction skills.
- Ability to work effectively within a matrix organization.
- Excellent verbal and written communication skills.
- Experience in strategy, product marketing, product development, product lifecycle management, and go-to-market activities.
- Experience in credit scoring needs, gaps, and operational processes of financial institutions, telecoms, retailers, and other industries.
- Experience developing investment/business cases and leading their implementation.
- MBA preferred

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