Boomi - Japan Digital Programs & Marketing

Boomi - Japan Digital Programs & Marketing Operations Manager

ACCOUNTABILITIES
Support the development and execution of the go-to-market plans to support specific growth initiatives in Japan. Develop and execute Japanese digital programs that achieve sales demand. Support Japanese field marketing demand generation. Work with cross-functional teams : GTM, Global Demand and APJ marketing team. Utilizes standard campaign methodology and metrics to track local marketing efforts and drive program results throughout quarter/year.

RESPONSIBILITIES
Regional knowledge; leverages business acumen and marketing knowledge of digital practices in Japan. Understanding of Dell Boomi business priorities and customer business needs. Manages projects and program execution. Develops innovative and creative output based on interpretation and analysis that improve business performance and contribute to regional business goals.

Key responsibilities

Digital Marketing, Japan

As the Digital Marketing Japanese specialist you will be responsible for digital marketing for field and partner marketing, Japanese own channels, and marketing transcreation. This position is instrumental in driving growth across Boomi’s iPaaS, integration, data catalog & management and workflow solutions.

The Japanese digital marketer will work closely with the Japan field Marketing to design, build and execute programs specifically for customer and partner marketing as well as program management of digital marketing initiatives in Japan. The role requires strong communication and project management skills, in addition to fluent English to communicate with the rest of the APJ and global marketing teams. This busy and diverse role will suit an energetic and creative individual who is a self-starter and can take on a diverse range of marketing tasks in a fast-paced environment and work across multiple time zones. This is a rare opportunity for a passionate and collaborative team player looking to develop their career within a rapidly expanding business unit of a global organization and to work with a world class sales and marketing team.

Primary responsibilities of this role:
Digital Marketing
- Develop Japan digital marketing strategies and roll out Japanese campaigns for search awareness, engagement and demand generation. Act as the key relationship owner with our Media agency. Enable and provides insight to field marketing on content syndication, social media, and digital demand generation.
- Work in collaboration with the Global Demand Generation and APJ Digital marketing teams for the execution of global and regional campaigns.
- Support Japan partner and field marketing activities with building and executing digital demand generation and acquisition for online and in-person events.
- Liaising with vendors and stakeholders to build and design of digital banners, audio visual material, social media content, graphics, videos, customer video case studies, and microsite copy of Japanese material.
- Collaborate with Global brand, website and translation agency on the localization of the website, marketing assets and other marketing collaterals in Japanese. Maintaining Japanese Boomi website and social media channel.
- Assisting in procurement and onboarding of local media vendors if required

**Experience**:

- 7+ years’ experience in marketing with 5 years of digital role
- Proficiency in Japanese media and digital landscape
- Experience in managing website, social media and marketing collateral translation
- B2B marketing experience, ideally for SaaS or PaaS vendor
- Strong communication skills both verbal and written in Japanese (to interact with Japanese speaking clients and vendors) and English

Desirable Requirements
- Ability to design digital marketing programs to meet the business’ needs
- Familiarity with analytics tools for reporting, and ability to build reports
- Degree in Business or Marketing

Here’s our story; now tell us yours