Pr Manager, Taiwan

2 weeks ago

Singapore WARGAMING ASIA PTE. LTD. Full time

Responsibilities include but are not limited to the following:

- Develop and execute strategic PR communication plans for Taiwan and SEA across Wargaming products to drive desired business growth and enhance Wargaming’s overall brand awareness
- Develop localized press releases for Taiwan and SEA media based on global English press releases
- Manage press release distribution to Taiwan and SEA media and coverage tracking after distribution
- Build long-term and positive relationships with all existing media contacts, influencers and partners, etc.
- Manage all inquiries and requests from Taiwan and SEA media
- In charge of monthly country reports, coverage reports, fact sheets, background information, key message documents, etc.
- Pitch, coordinate and arrange media interviews with Wargaming spokesperson for Taiwan and SEA media
- Attend Director and work closely with APAC Product Marketing Manager
- Potential management of PR/Marketing/Social Media events in Taiwan and SEA
- Identify, host and manage Taiwan and SEA media for local media events/media tour or regional press

**What are we looking for?**
- Bachelor’s Degree in Marketing, Business, Journalism or relevant disciplines
- Min. 5 years of PR experience with Taiwan and SEA market
- Possess strong understanding and experience managing Taiwan and SEA media trend/landscape and exposure in military historical themed game
- Good people skill to be able work cross-functionally and independently, serving as a bridge between product teams and media
- Must be a responsible team player with a high level of self-organization ability
- Ability to deal with ambiguity - being adaptable to different environment
- Excellent communication skills both in English and Chinese due to regional coverage - Ability to communicate clearly and concisely, both verbally and in writing, in English and Chinese to support PR activities for Taiwan
- Knowledge of developing PR campaigns
- Ability to analyze and optimize PR campaigns
- MS office efficiency

**What additional skills will help you stand out?**
- Prior working experience in gaming, entertainment is a plus
- Previous experiences using Google Analytics or has the strong willingness to learn
- Familiarity with wargaming product
- Professional writing/copywriting skills
- Regional working experience with partner contacts is a huge plus
- Familiar with social network platforms and social networks content management tools

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