Principal - Field Marketing

4 days ago

Singapore Accelya Full time

As a Principal - Field marketing, you will support the buildup of the sales pipeline and improve conversion, primarily using inbound marketing and Account Based Marketing programs. You will work closely with the regional commercial organization to spearhead Account Based Marketing Plans for key Airlines, contact management and execution of campaigns.

**What will you do?**:

- Develop Account Based Marketing plans in partnership with Regions to drive growth, sustainability, and Client engagement.
- Evaluate marketing mix and maximize pipeline and account-based engagement opportunities using a mix of digital, content, PR, Hospitality, social and events. Also recommend innovative and creative marketing approaches for revenue growth.
- Communicate and educate stakeholders to ensure integrated, consistent and powerful alignment in all endeavors.
- Monitor and manage expenditures within pre-defined budget, following procurement and finance processes as required.
- Monitor field marketing programs regularly to evaluate the efficiency and effectiveness. Keep up to date on Budget status and activity ROI.
- Maintain contact sources to curate an up-to-date contact database both for Customer Engagement and Prospecting.
- Maintain a network of external partners, including journalists, relevant industry associations and Events organizers.
- Help foster an environment that encourages enthusiasm, proactiveness, teamwork, continuous development and employee engagement.

**What do you need to know?**:

- Proven experience in a similar role
- Proven experience implementing successful Account Based Marketing plans
- Proven experience in inbound marketing execution using HubSpot or similar marketing automation tools
- Experience planning and executing events.
- Track record of building strong engagement and communication channels with Commercial teams
- Fluent English spoken and written
- Strong abilities in inbound marketing tactics
- Excellent communicator and creative thinker, with an ability to use data to inform all decisions
- Ability to maintain regular reporting, stay on top of a complex Budget, and optimize resources across regions
- Proficient in marketing automation and analytics features.
- Relevant Bachelor´s degree or higher

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