Social Media

2 weeks ago

Singapore Carousell Group Full time

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

**Job Description**:

- **
Develop relevant and timely content strategy** that is globally consistent and locally loved
- ** Content creation**:Work closely with in-house design team, external agencies and category marketing teams to develop share-able social-first content
- ** Social media analytics**: Set best practices for social media operations, tools, measurement
- ** Lead monthly social media reporting** and extract insights to inform regional content strategy and creation
- ** Community management **to manage all social media comments and messages and ensure that they are in line with brand
- ** Design experiments for paid social **and ensure media efficiency
- ** Brand guardian** for all social content to ensure it adheres to brand guidelines and tone of voice
- ** Establish social best practices**: Identify regional trend-jacking opportunities and give guidance for local crisis management and community management
- ** Assist our Category Marketing Team** in day to day marketing campaigns, integrated campaigns, and post campaign analysis
- ** Document learnings** from experiments & campaigns, develop playbook so we have economies of learning

**Qualifications**:

- Passion in consumer marketing/content creation
- You_ live, breath, bleed social media_ - have a strong pulse of cultural conversations and understand of trends
- Good understanding of all social media platforms such as Facebook, Instagram, TikTok, etc
- An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with a passion in brand and creative strategy, off
- and online media
- Communicating your ideas to stakeholders
- Excellent written and oral communication, a keen visual sense and attention to detail and a quick wit.
- Strong communication, storytelling and presentation skills with an ability to articulate a vision, strategy or idea clearly and concisely
- An ability to influence others and display self leadership
- Driven with a strong sense of ownership, accountability, and business acumen
- Analytical thinker, problem solver
- Can work well in a cross functional team setting

Additional Information

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