Digital Marketing and Event Coordinator Executive

2 weeks ago

Singapore ASCENT BRIDGE (SINGAPORE) PTE. LTD. Full time

We are looking for a dynamic and versatile Digital Marketing and Event Coordinator Executive to join our team.

**Key Responsibilities**:
Digital Marketing Responsibilities:
1. Content & Campaign Management:

- Develop and execute online marketing campaigns to promote products, services, and events.

2. Search Engine Optimization (SEO) & Paid Ads:

- Optimize website content and digital assets for search engines.
- Manage pay-per-click (PPC) campaigns on platforms like Google Ads, Facebook, and LinkedIn.

3. Social Media Strategy:

- Develop and implement social media strategies to increase brand engagement and reach.
- Monitor trends and performance metrics across platforms.

5. Analytics & Reporting:

- Analyze digital marketing performance using tools like Google Analytics and generate reports.
- Provide actionable insights for improving campaigns.

Event Coordination Responsibilities:
1. Event Planning & Execution:

- Assist in planning and organizing events, including conferences, trade shows, product launches, and webinars.
- Coordinate logistics, such as venue selection, vendor management, and guest registrations.

2. Promotional Activities:

- Design and execute event promotion strategies through digital channels.
- Collaborate with the creative team to develop marketing materials.

3. On-Site Event Management:

- Ensure smooth execution of events by managing schedules, coordinating with stakeholders, and resolving issues promptly.
- Act as a point of contact for attendees and vendors during events.

4. Post-Event Activities:

- Collect and analyze feedback from participants to assess event success.
- Prepare post-event reports with insights and recommendations.

Qualifications & Skills:

- Bachelor’s degree in Marketing, Communications, Event Management, or a related field.
- 1-3 years of experience in digital marketing and/or event coordination.
- Proficiency in digital marketing tools (e.g., Google Ads, Facebook Ads Manager, Canva, Google Analytics, Mailchimp).
- Excellent communication, organizational, and multitasking skills.
- Experience in event planning and execution is a strong advantage.
- Creativity and the ability to work independently or collaboratively as needed.
- Proficiency in basic graphic design or video editing tools (preferred).

Key Performance Indicators (KPIs):

- Successful execution of events (attendance, engagement, and feedback metrics).
- Growth in social media engagement and website traffic.
- ROI from digital campaigns and event promotions.
- Increase in brand awareness and customer retention rates.

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