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Assistant Marketing Manager/marketing Manager
2 weeks ago
As a valued partner to startups, corporations, universities and public organizations, German Entrepreneurship shapes the future by empowering innovation. Targeted programs like German Accelerator, Scaler8, the EU-India Innocenter, Master Accelerator and Scale-up.NRW address European and international startups as they transition into the world’s most thriving economies.
Since 2008, the German Entrepreneurship team has guided more than 1,000 startups with its global network of experts - including German unicorns like Flixbus and Celonis. Over 500 innovation projects, ranging from innovation coaching to corporate accelerators, were successfully completed on behalf of DAX-listed and medium-sized enterprises.
We are looking for a marketing manager to join our fun team of passionate and positive individuals in creating meaningful and engaging marketing campaigns for our programs in the innovation ecosystem in Asia and Germany.
In this role, you will be responsible for developing and executing effective online and offline marketing campaigns, including co-marketing, content development, demand generation, thought leadership and events for German Entrepreneurship Asia’s programs. You will work closely with the Head of Marketing Asia and the local marketing team to create awareness and build the startup network and ecosystem for our programs.
The role:
- Develop and execute marketing campaigns for German Entrepreneurship Asia’s programs, using a wide range of marketing tools (website, social media, blog, newsletters, press releases, videos, events etc.) across all channels
- Source and liaise with marketing partners (e.g. agencies, editors) and other third parties for collaboration and approvals for marketing and creative collaterals
- Produce and project manage events and joint partner activities from beginning to end. These include webinars, mailers, networking events, exhibitions, trade shows, delegation visits, market immersion trips
- Support the extension of German Entrepreneurship Asia’s ecosystem, which includes governmental partners, corporates, startup multipliers, and innovation agencies
- Continuously evaluate and provide suggestions to improve marketing strategy
- Demonstrates a range of marketing skills from strategic thinking to creative and execution
- Possesses a positive attitude and thrives in a team environment
- Is a self-starter, be forward-thinking, and resourceful
- Has excellent communication skills, including writing, public speaking, emceeing and delivering presentations
- Displays strong project management skills and is highly organized with great attention to detail, ensuring operational excellence in a dynamic and fast-paced environment
- Is highly flexible and adaptable; able to juggle multiple projects efficiently with a can-do, roll-up-your-sleeves attitude
- Has a mindset of continuous learning and improvement
- Exhibits cross-cultural awareness, understanding, and sensitivity
Qualifications:
- Minimum 3-5 years of experience working in marketing and communications
- Degree from a reputable educational institution in Marketing, Business or equivalent
- Experience in CRM systems (HubSpot), Adobe Creative Suite, marketing automation tools, and tracking tools to assess campaign effectiveness
- Excellent command of written and spoken English in a business context
- Ability to speak/read Chinese, Japanese, Korean or German language is a bonus to be able to work with external parties in China, Japan, Korea or Germany
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