Regional Assistant Manager, Digital Marketing

2 weeks ago

Singapore GMP Group Full time

**Job Summary**
- This position reports to the Regional Marketing Manager and plays a pivotal role in advancing the digital presence and marketing efforts of the organisation. This role will manage a small team of digital marketing members, and is required to have strong technical proficiency, project and people management skills.

**Responsibilities**:

- Web Management:

- Oversee and manage web-related activities with experience in content management tool, Interwoven or Hybris
- Manage website revamp projects, ensuring a seamless transition and improved user experience.
- Ensure the seamless functioning, optimisation, and user experience enhancement of digital platforms.
- Digital Campaign Management:

- Execute and optimise digital marketing campaigns utilising the marketing automation systems such as Microsoft Dynamics 365, Pardot or Hubspot.
- Develop strategies for effective online engagement and lead generation.
- Manage dashboard development and analytics to monitor and report on campaign results
- E-commerce Management:

- Drive and optimise the organisation's e-commerce initiatives and collaborate with cross-functional teams to enhance the online purchasing journey.
- Technical Proficiency:

- Demonstrate strong technical skills, including proficiency in HTML and coding languages.
- Lead in adoption of new digital marketing technologies.
- Agency Management:

- Collaborate with external agencies, providing clear directives and ensuring the delivery of high-quality work.
- Manage relationships with agencies to meet project deadlines and campaign objectives.
- Stakeholder Management:

- Effectively communicate with and manage stakeholders at various levels.
- Ensure alignment of digital marketing strategies with broader brand and communication goals.

**Job Requirements**
- Bachelor’s degree in Marketing, Communications, IT, or a related field.
- Proven experience in web management.
- Strong proficiency in digital marketing campaign management.
- Excellent project management skills to ensure deadlines are met.
- Technical acumen with a solid understanding of HTML and coding languages.
- Experience in managing digital marketing team, external agencies and collaborating with cross-functional teams.
- Excellent communication and interpersonal skills.

GMP Recruitment Services (S) Pte Ltd | EA Licence: 09C3051 | EA Personnel: Jaremy Ong | Registration No: R1876766

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