Requirements

1 week ago

Singapore SQL View Full time

Product Marketing Manager

As a Product Marketing Manager, you are responsible for making our products go to the markets that delight our customers, make a huge difference in our customers’ lives, and help achieve profits and strategic objectives that propel our company to success.

This role is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the product evangelist and will play an integral role in organizing product launches.

You know our competitors like the back of your hand: what they do today and what they plan to do in the future. You also know our buyers better than they know themselves, including how they make their buying decisions. These strategic insights are backed up with market evidence and then use that knowledge to drive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.

You will collaborate with our sales and marketing team to develop innovative programs that drive demand. An attention to detail and eye for quality are critical to your success, along with an ability to track performance, and have the data to prove what’s working and what isn’t.

In addition to the marketing team, you will regularly collaborate with product managers and sales channels; it’s a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

Key responsibilities
- Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria.
- Follow and analyze market trends to position our products
- Develop and evolve market segmentation for each product offering
- Understand the competitive landscape—be an expert on our competition and how they are positioned.
- Collaborate with product managers and marketing team to develop product positioning and messaging that resonate with our target buyer personas.
- Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on what you learn.
- Develop product marketing strategies (pricing, advertising, product launching) in conjunction with our marketing team, to support the retention of existing customers and the acquisition of new customers.
- Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes.
- Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.
- Act as the primary thought leader for the products you support externally, including speaking engagements and written works.
- Understand and support our sales channels; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.
- Analyze sales data and channel information and then create plans to improve product line sales most likely using marketing and sale techniques

**Requirements**:

- 3+ years of product marketing experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and etc)
- Experience in market analysis and research
- Comfortable using collaboration and CRM tools
- Power user of networking tools such as LinkedIn, Twitter, Facebook and Instagram.
- Exceptional ROI-tracking skills, able to prove what is -or isn’t—working
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player
- Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.
- Bachelor’s degree in business or marketing.

Manager/Senior Manager, HR

Key desired outcomes:

- Provide professional HR operations services to all teams and management in SQL View
- Partner with management team to implement business transformation plan
- Ensure key HR decisions are being made in an optimal and informed manner
- Enhance culture and employee value proposition (EVP) of the company
- Provide professional advice to management on HR matters at a business partner level, aligning to culture code and business objectives.

Key roles and responsibilities:
Recruitment, Onboarding & Departure
- Centralize the recruitment process and establish appropriate procedures
- Build a database of prospective talents
- Responsible for recruitment and selection to meet immediate and mid-term business needs (this includes screening CV, conducting interviews, following up on meetings, closing all communications, recommending offer packages, giving POV on potential hires, etc.)
- Orientate new employees and ensure they are sufficientl

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