Social Media Copywriter

6 days ago


Singapore W LABS PTE. LTD. Full time

**ABOUT US
W Labs is a digital media and technology company, specialized in the recreation and entertainment industries - Esports and Gaming especially. We're part of the Riva Technology Entertainment group.

Content production, Social, Influence, Data and technology are our keys to create emotional experiences and the best value for brands to stand out.

***

First things first, we are looking for a team player who is ready to jump in If you think you have what it takes... Read on

We are looking for a Social Media Copywriter to interact with our customers and promote our clients products and services on social networks.

Social Media Copywriter responsibilities include updating our social media pages, responding to followers and tracking user engagement, and translating various content from Chinese to English.

To be successful in this role, you should have excellent web content writing skills and experience advertising on multiple social networks.

Ultimately, you will ensure we maintain a strong online voice and brand consistent with our marketing goals.

**Responsibilities**:

- Write, edit and publish engaging posts for various social networks, including Facebook, Twitter and Instagram
- Translate content from Chinese to English on behalf of our clients
- Optimize social media posts (language, tone, message) based on our target audience’s behaviors
- Select appealing images and videos to complement text
- Update our social media pages with compelling company news
- Coordinate with internal teams to create advertising posts (e.g. for events, open roles and product releases)
- Track and report on social media insights (traffic, engagement, shares, conversion rates)
- Respond to questions and comments on our social media pages in a timely and accurate manner
- Network with clients and industry professionals

**Requirements and skills**:

- Proven work experience as a Social Media Copywriter or similar role
- Hands-on experience using various social media platforms to advertise
- Solid knowledge of SEO, keyword research and analytics tools (e.g. Google Analytics)
- Familiarity with online paid advertising
- Ability to deliver creative web content (text, image and video)
- Excellent communication skills
- BSc in Marketing, Communications or relevant field



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