Copywriter

4 days ago


Singapore PIF CAPITAL (S) PTE. LTD. Full time

**Job Description**:
We are seeking an experienced Campaign Copywriter with a strong background writing short form articles and creating punchy headlines to join our dynamic marketing team. As a Copywriter, you will play a crucial role in developing engaging and compelling content that captures our brand's voice and resonates with our target audience across various digital platforms. You will collaborate with cross-functional teams to create and execute marketing campaigns that drive awareness, engagement, and ultimately, business growth.

**Responsibilities**:
Develop creative and impactful copy for social media channels, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Collaborate closely with the stakeholders, including designers and strategists, to develop and implement digital campaigns that align with overall brand objectives.

Create concise, attention-grabbing, and persuasive copy that communicates key brand messages and product/service benefits effectively.

Write and edit engaging content for social media posts, captions, hashtags, and advertising campaigns while adhering to brand guidelines and tone of voice.

Review and implement SEO/SEM together with the digital marketer to ensure good ranking score and consistency.

Conduct research and stay updated on social media trends, best practices, and emerging platforms to inform content creation and optimization strategies.

Collaborate with the design team to develop visually compelling and cohesive digital assets that align with the copy and overall campaign objectives.

Monitor and analyze social media metrics and insights to optimize content performance, identify trends, and propose recommendations for improvement.

Maintain a strong understanding of the target audience, their preferences, and behaviors to tailor content and campaigns effectively.

Proofread and ensure accuracy of all copy, including grammar, spelling, and adherence to brand guidelines.

Qualifications:
Bachelor's degree in Marketing, Advertising, Communications, or a related field.

3 years of experience as a Copywriter in social media or advertising agencies.

Proven track record of creating compelling, engaging, and results-driven social media content for various platforms.

Excellent command of written and verbal communication skills, with exceptional attention to detail. Must be able to read and write in Mandarin.

Strong understanding of social media platforms, their respective audiences, and the latest trends and best practices.

Proficiency in using social media management and scheduling tools (e.g., Hootsuite, Buffer, Sprout Social).

Familiarity with content creation and editing tools, such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.

Ability to work collaboratively in a team environment, while also being self-motivated and able to work independently.

Strong organizational and time management skills, with the ability to manage multiple projects and meet deadlines.

A portfolio showcasing previous copywriting work and successful campaigns.


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