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Junior Copywriter

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Singapore Maker Lab Full time

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

**Junior Copywriter (SG)**

Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We’re looking for dynamic individuals to join our team and support our amazing clients in the entertainment industry.

As a Junior Copywriter, you will ideate, craft and pen regional marketing activities and manage the social editorial calendar. Your words will reach and ideally move, engage and nurture a diverse group of audiences, bringing the client’s brand to life while striving to build brand love, a sense of community and employee advocacy.
- **_Please share with us your portfolio to be considered for the role._**

Role:

- You will be responsible for always-on social content curation efforts, from research and ideation to final expression.
- You are also expected to flex your copywriting expertise to support digital marketing initiatives and brand campaign efforts across functions.
- You will be a supporting member of a content team and must be comfortable with participating in brainstorms for original creative campaigns with your partner-in-crime from the art and marketing department.
- Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques.
- You will be a vocal advocate for the newest and boldest trends in copywriting and creativity; and will be tasked to share experiences and learnings to stimulate collective growth.
- You should be ever ready to evolve, investigate, pilot and change the courses based on insights and learnings in the spirit of delivering optimal performance and creative excellence.
- Plan and pen always-on digital/social media editorial content in line with existing content strategy for Facebook, Twitter and LinkedIn.
- Partner with designers to produce visuals that are social-by-design.
- Ideate creative campaigns and executions for heat moments and product launches.
- Proactive finessing and optimisation of copy to improve social content performance.
- Support internal sharing on creativity, copywriting and social content best practices; and champion creative excellence.
- Coordinate communication across a range of regional stakeholders in a matrix organisation.
- Research industry topics to spot new content worth sharing.
- Develop internal communication materials.

You:

- BA/BS degree or equivalent practical experience
- 2+ years of copywriting experience, with prior experience and a proven track record in social media and digital content within an agency, consultancy or technology companies
- Able to transform a large amount of information into simple findings that the client can incorporate into their marketing efforts
- Passionate about all things content marketing, content creation, social and creative
- Ability to work autonomously with a self-starter attitude in a start-up-like environment.
- Strong project management skills and ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
- Exceptional verbal and written English communications and presentation skills and, ideally, fluent in another Asian language to support the projects spanning APAC.