Copywriter

1 year exp

**Roles & Responsibilities**

**_ About the role_**

Looking to Turn Your Passion for Writing and Marketing into Income and Impact?

We are looking for a talented content marketer to join us. The work we do here is much bigger and beyond us. Our mission is to help aspiring individuals to have impactful growth, impactful relationships, and impactful work. And we believe to do that we have to impact our own people first. If you want to join a business that challenges you to grow beyond your comfort zone, you’d be a good fit for us. You will help to create and execute the content marketing strategy, champion and bring out our brand voice and identity in all of our marketing collaterals. You will be implementing key marketing initiatives that drive customer acquisition and retention.

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Responsibilities_**
- Conducting market research and analysis, designing and developing propositions that are relevant to our target audiences.
- Developing engaging, audience-focused content consistent with the organisation’s brand, style, and tone, according to the defined growth and content strategy.
- Repurposing the content for optimal distribution and engagement in both offline and online channels.
- Conceptualising and communicating design ideas, and collaborating with designers to implement your ideas
- Distributing content across multiple online and offline channels including training, website, social media, and others
- Managing the content production process including collaborating with cross-function teams and external resources to create content, conducting editorial review, optimising content for users and search engine, coordinating compliance review, etc.
- Monitoring and reporting on content marketing metrics and show continuous improvement of the content strategy based on analytics.

**_Requirements_**
- 1 - 3 years of relevant job experience
- Excellent writing, editing, and communication skills
- The ability to adjust content to remain consistent with brand, style, and tone
- Attention to detail, and an eye for creative composition and layout
- Good time and process management, ability to see projects from conceptualization to completion
- Team player with aptitude to work independently and possess high level of initiative
- Hungry to learn and ability to adapt to changes in a fast-paced environment
- Experience in Blog, e-newsletter, social media management experience would be an advantage
- Experience in SEO, SMM (paid advertising) experience would be an added advantage
- Experience in Project management experience would be an added advantage
- Experience in Photography and videography skills would be an added advantage

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