Marketing Manager

5 days ago

Singapore MMI ASIA PTE. LTD. Full time

Marketing Manager - Reporting to Exhibition Director, MMI Asia Pte Ltd

About MMI Asia

MMI Asia is a full subsidiary of one of the world largest and leading exhibition organizers; Messe München GMBH (MMG). MMI Asia established in Singapore in 1992, is now embarking on a significant growth and expansion program, bringing some of MMG’s world leading brands to the ASEAN market. Through a combination of, geo clones, partnerships, joint-ventures, M&A and new greenfield launches, MMI Asia is growing its team in Singapore with exceptional, ambitious and innovative staff to assist the company’s growth strategies.

Key accountabilities:

- Produce and implement a strategic and execution plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans.
- Plan and execute visitor, delegate, sponsor and exhibitor marketing campaigns on time, to budget as agreed in consultation with Event Director.
- Set out and monitor entire marketing budget and media plan.
- Provide integrated marketing support for the exhibition/sponsorship/delegate sales teams.
- Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses
- Manage Digital, Social Media and PR agencies to fulfil an international digital, social media and PR plan for each of the portfolio products
- Ensure show websites are fully up to date with latest information. Manage the integration of any third-party modules between suppliers.
- Produce effective advertising, marketing and sales collateral for all products - including copywriting, design, production.
- Develop relationships with trade associations, media, regulators and industry organizations to foster support for events.
- Manage PR agency in co-ordination with Event Director
- Database management, development and ensure data governance and data management policies are adhere to
- Copy write and proof all marketing materials in line with media plan
- Assist the Event Management team to identify product development, sponsorship and branding opportunities that deliver new customers and visitor groups.

Qualifications and experience:

- Minimum 3 years demonstrable experience in B2B exhibition and / or B2B media marketing
- Demonstrable experience of event marketing budgeting skills
- Experience of developing and managing the execution of digital and social media strategy along with other best marketing best practices
- Experience auditing existing procedures and introducing new procedures

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