Regional Marketing Executive

3 days ago

Singapore KONICA MINOLTA BUSINESS SOLUTIONS ASIA PTE. LTD. Full time

1. Understand the company objectives and directions, and work with various

stakeholders to support plan & execute integrated marketing

campaigns/activities on new launch and drive sales growth of company

businesses:
Digital Marketing

a. Identify suitable channels/platforms to run digital campaigns that result in lead

generation and pipeline building for sales

b. Propose/Provide digital marketing plan execution details and costing

c. Contents Marketing (eDMs, advertorials, landing page, SNS postings, etc.)

d. Work on SEM, GDN (keywords search, ad copy, banner display, media buy) with

media vendor/agency

e. Set up and manage campaign workflow

f. Set up campaigns performance metrics and track results. Review & evaluate campaigns’ performance and propose next course of action

Events

a. Plan, prepare and organize the following on-site/virtual events:
i. Tradeshow/ Exhibition

ii. Seminars / Workshops

iii. Webinars

b. Propose/Provide event plan execution details and costing

c. Identify & propose suitable venue

d. Plan event agenda/program

e. Manage event invitations & attendees

f. Work with appointed agency/vendor & relevant Business Units/Departments on

event requirements & support

g. Design promotional plan to entice customer and incentive schemes to drive

sales at event

Other Advertising (TVC, Print Ads, Sponsorship)

a. Identify suitable media/platform/associations to increase brand visibility

b. Campaign concept (Ad concept/brief, advertorial article)

c. Work with appointed agency/vendor to produce ad deliverables

2. Marketing support to Distributors in the region

3. Promotions & Incentives

Design effective marketing promotions and incentives programs to support

and motivate sales in product & solutions’ sell through

4. Support in executing key experiential and transactional marketing campaigns

with our Partners to drive sales across our business portfolio

5. Support team manager in the Quarterly Advertising Expenditure verification &
submission to Japan HQ

**Knowledge and Skills**
- Degree/Diploma in Marketing/Mass Communication/Business Management
- Minimum 5 years of marketing experience
- Excellent interpersonal skills
- Excellent written, communication and presentation skills
- Strong organizational and time-management abilities
- Highly initiative, meticulous, resourceful, creative and a team player
- Proficient in MS Office and marketing/creative software
- Familiar with managing social media and web analytics
- Good working knowledge on digital marketing
- Working knowledge of marketing automation tool, such as HubSpot, will be an advantage

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