Asia Pacific Digital Marketing Specialist

1 week ago


Singapore Azelis Full time

Asia Pacific Digital Marketing Specialist

Mission

Reporting Line & Location
The APAC Digital Marketing Specialist will report to the Asia Pacific Head of Marketing. The role will be based in Singapore.

Main Accountabilities

Portal visibility:

- Conduct keyword analysis for SEO & PPC campaigns, as well as social media and google analysis to challenge and advise local and business stakeholders on opportunities and required content creation
- Analyze data and visitor behavior across every touchpoint in our omnichannel customer journeys and share actionable insights and advice with stakeholders
- Bi-monthly report on the portal performance and share with the teams and set-up improvement axis to continually boost our performance;
Digital campaign set-up:

- Measure campaign performance and assess leads to pass to the sales team

Digital Customer update:

- In line with the marketing calendar, ensure the monthly content collection and update of the assigned portals;
- Ensure content consistency with appealing formulation descriptions and articles;
- Leverage on the three types of content (product, formulations and articles) to maximize the usage of the content on all the portals.

Marketing automation:

- Monitor marketing automation infrastructure, identify gaps and recommend enhancements (Marketing D365)
- Set-up workflows to improve the efficiency and effectiveness of the digital processes
- Lead the creation and management of dashboards and closed-loop reporting integrated with the sales database that tracks campaign effectiveness, prospect engagement, and funnel advancement

Skills & Competencies
- Bachelor’s degree in Marketing is preferred.
- Relevant experience of at least 4 years in digital / e-commerce / marketing automation
- Solid understanding of Google Stack: Analytics / Search Console / Ads / Tag Manager.
- Communication in English is a must, Mandarin, Thai, Bahasa or Korean are strong plus.
- Highly organized, hands-on, able to work well under pressure, handle multiple priorities and meet deadlines.
- Team player. Able to liaise with people at all levels, both internally and externally. Excellent communication, presentation and interpersonal skills.
- Excellent writing abilities.
- Excellent time management skills in order to follow different assigned targets.
- Sense of ownership, initiative and drive (problem solver, self-starter and forward thinker with a bias for prompt action and removing roadblocks, accountable to get things done in a timely manner).

The requirements of the job will develop and change due to the needs of the business and the employee will be expected to adapt to these changes. This list is not absolute, and the employee will be expected to carry out any tasks and duties for which he/she is trained.

Azelis
Azelis is a leading global innovation service provider in the specialty chemical and food ingredients industry present in over 50 countries across the globe. Our knowledgeable teams of industry, market and technical experts are each dedicated to a specific market within Life Sciences and Industrial Chemicals. We offer a lateral value chain of complementary products to more than 45,000 customers, supported by ~2,200 principal relationships, generating a revenue of €2.22 billion (2020).

Impact through ideas. Innovation through formulation.

We currently employ around 3,000 talented individuals in more than 50 countries and 60 labs across Europe, Asia Pacific and Americas.

That’s 3,000 professionals. 3,000 problem solvers. 3,000 go-getters.

People are our key assets — that’s what we believe in. We embrace change as an invaluable opportunity to grow, learn and become ever better at what we do. And with a team that’s united in passion, vision, and values, we believe that we are able to work together to achieve everything we set our minds to. The Life Sciences and Chemicals industry is ripe for disruption, and we are looking for like-minded enthusiastic, and innovative people who are thirsty for a challenge to join us in making a difference.



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