Marketing & Communications Manager

4 days ago

Singapore Bureau Veritas Singapore Full time

COMPANY DESCRIPTION
Bureau Veritas is a recognized world leader in testing, inspection and certification services (TIC).

DESIGNATION : Marketing & Communications Manager

RESPONSIBILITIES
- **Marketing Support**:

- Support key Marketing initiatives and lead and interact with APM MARCOM community on regular basis to ensure alignment and discipline creating awareness of BV Brand.
- Support specific HO and APM market new services by cascading and implementing marketing and advertising campaigns within APM
- To use google Analytics and google trends to support lead generation
- Contributes ideas for new programs, researching and recommending innovative branding techniques
- Researches and understand key business challenges and drivers, target audiences, competitive landscape and environmental factors that impacts customer trends and segment businesses
- Identifies and presents opportunities for consistency in messaging and customer experience across digital channels and print
- Identify relevant new local social Medias and further leverage on BV digital marketing presence
- Works with leadership to take pulse of overall business activity to identify cross-marketing opportunities
- **Communication and Content**:

- Overseeing all internal and external communications for APM, ensuring its message is consistent with HO direction and engaging.
- Builds and maintains solid partnerships with assigned internal clients to better develop, coordinate, direct, and facilitate group strategic plan
- Support and drive the APM content on both digital / web and print
- Coordinate corporate company's social media and online presence within APM
- Support Presentations deployments and content across whole APM
- Develops content and directs creative execution to provide a consistent, targeted, and impactful message
- Creates and foster a culture of publishing Business Wins across the difference APM regions to create sense of achievement and create willingness of potential customers to partner with BV

QUALIFICATIONS
1. Must have international/regional exposure

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