Marcom Executive

2 weeks ago

Singapore Singapore Post Ltd Full time

Job Description
- Minimum 1 year experience
- A senior para-professional requires broad knowledge of operational procedures and tools obtained through extensive work experience and may require vocational or technical education
- Work under limited supervision for routine situations
- Provides assistance and training to lower level employees
- Makes minor changes and checks for problems in existing techniques, procedures, services or products by following defined procedures/processes
- Problems typically are not routine and require analysis to understand

About the Role
- Assist to assess market opportunities and conduct research to understand customer needs
- Enhance customers experience through mall-wide promotions and events to drive patrons traffic and increase tenant sales
- Maximize the mall’s casual leasing revenue through the leasing of atrium spaces, road show spaces, media spaces and push-carts.
- Assist to develop and execute the annual marketing calendar effectively on a timely manner.
- Support in developing, tracking and managing marketing budget
- Plan, execute and manage advertising, promotion and digital marketing strategies
- Simultaneously manage multiple marketing and communication projects including strategy development
- Coordinate and implement marketing and online activities in line with business objectives and visions
- Develop and execute effective digital marketing strategies across all digital platforms
- Build and maintain good relationship with tenants and garner their participation in the mall’s marcom activities
- Liaise with advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events
- Analyse and evaluate effectiveness of marcom activities and make recommendations to adjust marketing strategies.
- Collaborate on Group-wide marcom initiatives as required.

What You Need to Have
- Minimum Diploma in Marketing or Mass Communications or relevant discipline
- Minimum 1 year's experience in digital marketing, events management, F&B outlets/restaurants marketing and Social Media marketing would be preferred
- Seeking for creativity, think out of the box marketing ideas from various industry
- Able to work independently as well as part of a team in a constantly evolving environment
- Self-motivated, highly resourceful, positive and proactive, and with these traits, thrive on challenges and time pressures in a fast-paced environment.
- Strong communication, interpersonal, analytical and problem-solving skills
- Be prepared to work long and irregular hours including weekends and Public Holidays

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