
Director of Marketing, Apac
7 days ago
We empower passionate problem-solvers to collaborate, innovate and do their best work. That’s why we’re number 9 on the Forbes Cloud 100 list and on Glassdoor’s list of Top 10 fintechs to work for. And we’re just getting started. We’re building diverse and inclusive teams around the world — because that’s how we create even better experiences for our merchants and our partners. And we need your help. So, join us to build tomorrow, today.
**About The Role**:
Reporting to our CMO, Leela Srinivasan, you'll partner closely with Marketing and Commercial stakeholders globally in establishing standard methodology across demand generation, account-based marketing and field marketing. Ideally you'll have a specific understanding of Enterprise marketing and be comfortable operating in a high-growth environment.
**REMIT AND RESPONSIBILITIES**:
- Hire, manage, mentor and drive the team of on-the-ground marketers in Asia-Pacific, with initial team members in Singapore, China and Australia. You’ll focus on generating opportunities for our commercial team through events, demand generation initiatives, mass campaigns including digital marketing strategies, account-based approaches and more.
- Use campaigns and playbooks created by our Europe-based HQ team, adapting where necessary to ensure they're relevant and impactful in the region.
- Create net new campaigns and initiatives in support of overall demand creation goals. Select and steer contractors or local agencies to supplement the internal team’s work where necessary.
**DESIRED BACKGROUND, CORE COMPETENCIES**:
- Demonstrated excellence in B2B marketing, demand generation and field marketing, with 10+ years of relevant experience.
- Experience with account-based marketing strategies and marketing to large enterprise customers.
- People-focused leader with proven track record to build creative and collaborative teams, develop talent, and link performance to overall business objectives.
- Knowledge of the demand gen funnel and tech stack, with a history of close partnership with sales leadership in particular.
- Experience working for a global organization and partnering with colleagues across multiple time zones.
- Payments and/or fintech experience is a plus though not required.
- Curiosity, a data-driven perspective, and a passion for problem solving.
- Strong organizational skills and able to influence and work cross-functionally.
- Excellent communication skills. This role demands someone who can present effectively to leaders all the way up to the c-suite but is also comfortable getting into the weeds with the team.
- Entrepreneurial, creative mentality and ability to ‘get stuff done’; sense of humor, helpful.
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