Manager/ Assistant Manager, Strategic

1 week ago

Singapore National Youth Council Full time

**What the role is**
- The Strategic Communications team drives the strategic narrative and content for NYC initiatives. We develop integrated communications strategies to achieve these outcomes - increase mindshare of NYC and its divisions and engage youths and stakeholders through content that resonates with our target audiences. As the amplifiers for NYC, we plan and manage the public relations, marketing and digital engagement efforts to effectively communicate NYC’s vision and outcomes to the public.

**What you will be working on**
- This is a one-year contract role with the Strategic Communications department. As Manager / Assistant Manager for Strategic Communications - Youthopia: You will support the Content team in developing quality and shareworthy online content, while ensuring alignment to the overall brand message for NYC’s first-stop youth portal, Youthopia.SG. On a daily basis, you will be conceptualising and creating original editorial and video content for the digital channels managed, for a wide range of audiences - from youths and young working adults to the public, with your main focus on writing articles for Youthopia. You will work with a team of content creators, both internal and external, to deliver the final product from content ideation to content production. You will also manage and work closely with external vendors to drive larger campaigns for the Youthopia platform. In collaboration with the content team, you will assist to track channel performance and content resonance to optimise outreach to the intended target audience.

**What we are looking for**
- Competencies: - A talented individual who is able to work well in a fast-paced content creation environment. You should be independent and at the same time, you value teamwork and are excited to learn from others. - A digital native whose life is so intricately woven with social media that a day unplugged is unthinkable. You are constantly brimming with ideas for new digital content. But ordinary content will not do. You are not satisfied until you are convinced the idea will go viral and break the internet. - A prolific writer with a knack for creative angling. You are resourceful and have no qualms putting in extensive legwork for a good story. You are meticulous with an eye for detail, and knows what works better as a story, a Facebook post, an Instagram story or a video. You are versatile and able to tailor compelling content for multiple formats and channels, for a range of audiences. - An effective listener and negotiator with strong project management skills, who is able to manage both internal and external stakeholders. Even when faced with tight deadlines and challenging requests, you remain unfazed. Qualification & System Proficiencies: - Background in Media and Communications or its equivalent - Relevant work experiences in journalism, digital content creation, or similar would be advantageous - Passionate about youth issues and keen interest to mentor youth content creators - Possess a keen news sense and ability to think out of the box to engage different audiences through creative means - Familiarity with content central management systems (wordpress, sitecore), SEO, web and social media analytics is preferred - Strong working knowledge of editorial processes, copyediting, design, photography, photo-editing, video production and video-editing.

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