Sr Field Marketing Manager for Se Asia and India

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community.

The Role

AspenTech is a leading supplier of Industrial-AI technology software that optimizes process manufacturing - including oil and gas, petroleum, chemicals, pharmaceuticals and other industries that manufacture and produce products from a chemical process. With integrated aspenONE solutions, process manufacturers can implement best practices for optimizing their engineering, manufacturing and supply chain operations. As a result, AspenTech customers are better able to increase capacity, improve margins, reduce costs and become more energy efficient. In addition, the launch of the Asset Performance Management (APM) suite supports corporate reliability initiatives, taking an analytics-driven approach to asset availability. It combines deep process modeling expertise with real time big data to extend asset life and effectiveness. APM enables you to accurately predict and eliminate the root cause of all failures, so the only downtime you experience is the downtime you plan.

Your Impact
- Manage and execute integrated field marketing programs which directly support the company's go-to-market strategy and sales initiatives in SE Asia and India.
- Responsible for all SE Asia and India marketing programs.
- Work closely with APAC marketing to ensure alignment with APAC marketing goals and objectives.
- Collaborate extensively with the Industry Marketing, Product Marketing and Corporate Marketing teams to leverage corporate resources and industry expertise.
- This includes developing, planning, managing and executing:

- In-person seminars/events, virtual events and hybrid events to drive strong customer engagement in the local markets. Account-based marketing activities such as workshops, customer relationship events, customer success stories generation and promotion, etc.
- Relevant industry conferences. This includes sourcing and qualifying, negotiating optimum participation that provides best value for investment to increase brand awareness, thought leadership and extend our reach.
- Work with the Asia Pacific Digital marketing lead to support activities such as webinars online community development and digital lead generation.
- Manage Field Marketing budgets and ensure the activities meet marketing objectives and ROI goals.
- Manage the process of qualifying and tracking leads and prospects generated from marketing activities in the sales/marketing database and disseminate leads to sales for follow-up.
- Has solid experience in managing and growing and adapting customer database based on business focus.
- Has extensive experience in monitoring and managing marketing analytics leading to optimized program effectiveness and outreach. Track and measure program objectives and ROI, analyze effectiveness of the event, and make recommendations for improvement.
- Be constantly on the look out for new marketing strategies and tactics that can be applied to improve Field Marketing effectiveness.
- Manage marketing material requirements for SE Asia and India, including localization of corporate marketing collaterals, customer communications and shipping and inventory control of such material.
- Ensure that localized or locally generated contents and materials are consistent with AspenTech brand guidelines, messaging and positioning.
- Negotiate contracts, manage relationships with existing vendors and source new vendors as necessary. Facilitate communication of field sales requirements back to Corporate Marketing and Product Marketing.

What You'll Need
- Solid experience working in multinational corporations.
- 8 to 12 years of direct experience in high tech software or related industry in the energy, petrochemical or process industry.
- Communications/event management/event marketing background mandatory.
- BA/BS in business or marketing or equivalent.
- Excellent ability to communicate clearly and concisely, both verbal and written in English. Fluency in a relevant 2nd language such as Bahasa Malaysia/Indonesia/Thai would be a plus.
- Experience managing integrated marketing campaigns using tactics that include events, webinars, digital campaigns and social media.
- Experience working closely with sales and account teams to develop collaborative marketing plans.
- Exceptional project management and organizational skills in in-person and virtual events.
- A self-motivated individual contributor who can work independently.
- Proven ability to prioritize, plan, manage and execute multiple projects/events simul