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Alibaba Cloud-cpaas Product Operations
3 weeks ago
**Basic Infomation**
Department:
Alibaba Group
Degree:
Bachelor
Work Experience:
5 year
- 1. GTM and Content System Development: - Craft enabling materials for product GTM, including sales guides, technical analyses, customer case studies, competitive insights, and tender/bid specifications. - Stay attuned to product updates and industry trends to ensure materials remain current and compelling. 2. Digital Evangelism and Self-Service Empowerment: - Enhance self-service platforms with comprehensive knowledge bases, forums, and tutorials. - Accumulate best practices and standardize solutions to uplift the cross-product service experience. - Drive online evangelism initiatives, offering responsive feedback mechanisms to aid users in overcoming technical and business challenges. 3. User Experience and Market Penetration: - Define target user groups through market research and data analytics, crafting precise marketing strategies and user profiles. - Foster open source promotion, establish industry benchmarks, and curate digital dashboards to bolster product growth through community engagement. 4. Commercial Strategy and Growth: - Map out strategies for transitioning users from free to paid services, focusing on increasing the base of active paying customers. - Refine business strategies to optimize costs, boost revenue, and enhance profit margins. - Develop a data-driven approach to capture evolving customer needs and market opportunities, supporting frontline strategies and improving customer penetration. 5. Customer Feedback and Product Evolution: - Actively solicit and address customer feedback, funneling insights to product development teams to drive product improvements and address gaps. 6. Product Marketing and Industry Presence: - Implement comprehensive marketing communication strategies, from thought leadership articles to technology summits and analyst engagement. - Build and maintain product awareness, establishing the product's industry influence and enhancing customer perception.
**Position Requirement
