Marketing & Communications Executive-sd

2 weeks ago


Singapore TOSS-EX PTE. LTD. Full time

Customer Relationship and Loyalty Program Management
- Design, develop, execute, and optimize data-driven CRM strategies to drive engagement, sales & loyalty

program.
- Manage the company's Customer Database, ensuring data completeness, cleanliness, and accuracy.
- Develop and implement strategies to acquire new members and develop strategies for retaining and growing

customers into loyal members.
- Conceptualize and implement plans for the generation of quality customer leads/footfalls using cost-effective

mediums to meet the business objectives.
- across key touchpoints.
- Thorough analysis to identify incremental sales opportunities and track the effectiveness Optimize CRM assets

and relational content to drive customer engagement and loyalty of loyalty campaigns.
- Lead the communications of loyalty campaigns via Electronic Direct Mail (EDM).
- Work closely with internal departments such as retail, merchandising, e-commerce, and collection department

to ensure smooth planning and execution of initiatives.
- Lead the communication for the loyalty program with external vendors.
- Data Security and Quality Audits: periodic audits of data & processes and ensure corrective actions.
- Perform other related duties, special projects, and assignments as required.

Marketing Communications
- Liaise with the internal department to communicate on promotions/activities.
- Create a Circular/Memo to inform Retail staff on promotions/activities.
- Perform other related duties, special projects, and assignments as required

Malls Liaison
- Partnership with mall landlords to develop content and collaboration including events and programs for space

activation.
- Liaison with mall on partnerships (Mall Promotions/Activities etc..)
- Perform other related duties, special projects, and assignments as required.

Job Requirements:

- Diploma/Degree in Business Administration, Marketing or any related field
- 2 years of experience in CRM, Marketing, Loyalty Program or related field is a must
- Retail and E-commerce experience will be advantageous
- Effective time-management and project-management skills
- Ability to prioritize responsibilities in line with business objectives
- Strong Organization and People Management skills
- Ability to understand marketing data, build reports, and summarize in a strategic way
- Ability to manage short and long-term deadlines effectively
- Well-developed written and verbal presentation skills
- Proactive and solution-oriented
- Strong knowledge of Word, Excel, PowerPoin



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