Head, Campaigns

The Head, Campaigns & Communications will oversee the overall marketing, campaigns, and communication activities for the TRCL Group. The appointee will be responsible for shaping the strategic direction of the organization’s brand, ensuring the consistency and effectiveness of communication efforts across all platforms. This role will also lead and manage the Creatives team and to deliver impactful campaigns and materials aligned with the TRCL Group's objectives.

**Key Responsibilities:
**Core Responsibilities**
- **Team Leadership**: Lead and manage the Creatives team, ensuring synergy and alignment in delivering impactful visual and written content.
- **Strategic Collaboration**: Liaise with project leads to gather requirements, draft, and deliver marketing materials and campaigns.
- **Copywriting and Content**: Write, proofread, and approve copy, ensuring adherence to house style and brand consistency.
- **Collateral Development**: Collaborate with the Creatives team for the timely creation and production of visual assets and marketing collateral.
- **Internal Communications**: Develop and manage internal communication channels, ensuring alignment and effective information dissemination across the TRCL Group.

**Specific Duties
**1) Media and Communications**
- Develop and implement a comprehensive **media and PR strategy **that aligns with the TRCL Group’s vision and mission.
- Lead and manage proactive and reactive **media engagement **, ensuring consistent messaging and alignment with the organization's values.
- Craft and oversee the execution of **PR campaigns **, including partnerships, media coverage, and press events.
- Ensure timely preparation and distribution of **press releases **to media outlets.
- Oversee the **production of the Annual Report **, ensuring it reflects the TRCL Group’s achievements and strategic priorities.
- Develop and implement external communications policies, ensuring consistency in tone, branding, and messaging.

**2) Marketing and Campaigns**
- Design and oversee the execution of **marketing campaigns **to support the TRCL Group’s projects, events, and strategic goals.
- Develop **campaign strategies **tailored to reach diverse audiences through digital, print, and social media channels.
- Manage the production, dissemination, and monitoring of all marketing and communications materials, ensuring alignment with branding guidelines.
- Monitor **campaign performance metrics **and adjust strategies to optimize outcomes.

**3) Campaigns and Advocacy**
- Lead **advocacy and awareness campaigns **for the TRCL Group’s programs, creating a strong public presence for key initiatives.
- Utilize data-driven insights to craft compelling narratives and campaigns that influence stakeholders and public opinion.
- Collaborate with external agencies, vendors, and partners to amplify campaign reach and effectiveness.

**4) Digital and Technological Integration**
- Develop and implement **digital-first strategies **for marketing and communication activities, incorporating emerging trends and platforms.
- Ensure consistent and impactful use of **social media **, **SEO **, and **content marketing **strategies to expand reach and engagement.

**5) Brand Management**
- Safeguard the TRCL Group’s **brand identity **, ensuring consistency across all communications, campaigns, and events.
- Lead **brand refresh initiatives **, if necessary, to ensure alignment with evolving organizational goals and audience expectations.
- Conduct **audience research **to inform brand strategy and ensure alignment with public perception.

**5) Others**
- Support the CEO and senior leadership team in crafting speeches, presentations, and talking points for public appearances.
- Provide guidance and training to staff on best practices for communication and branding.
- Undertake other duties as assigned by the supervisor in alignment with the role’s objectives.

**Qualifications and Experience**
- Proven track record in leading marketing, campaigns, or communications at a senior level.
- Expertise in **PR, brand management, and campaign execution **.
- Strong understanding of **digital marketing trends **, tools, and platforms.
- Exceptional written and verbal communication skills with attention to detail.
- Ability to lead cross-functional teams and manage multiple projects concurrently.
- Experience in managing relationships with media, agencies, and stakeholders.