Product Marketing Manager Apac

4 days ago

Singapore Fenergo Full time

Fenergo is the No. 1 provider of Digital Client Lifecycle Management technologies for the global financial services sector. With 80+ clients across the world, we count 32 of the top 50 banks as clients.

We are a global team of 850+ professionals who are digitally transforming how financial institutions manage customer journeys through every stage of the client lifecycle - from remote account opening and onboarding to compliance to product origination to ongoing due diligence (KYC) - to deliver the best customer experience possible.

**Requirements**:
This is an exciting opportunity to join the Product Marketing function and help Fenergo realise its ambitious goals. As part of our growth plans, we are expanding our product portfolio, as well as expanding into new markets. In this role you will be responsible for supporting the execution of our go-to-market strategy in the region and localising our product marketing collateral to support growth in the region for all products and offerings within our portfolio. You will be accountable for offering messaging, solution packaging and sales enablement for the region.

**Product Marketing Responsibilities**
- Deliver high-quality messaging and positioning that communicates the value of new and existing capabilities tailored to the APAC market.
- Develop segment-based market and buyer research that fuels go-to-market planning, campaign strategies and awareness, providing compelling insights for sales teams and externally facing assets.
- Collaborate with marketing peers and other stakeholders to curate and produce relevant content for target buyers and industries that fuel the regional demand generation engines.
- Monitor and report on the performance of products in the region communicate the results of related sales and marketing efforts.
- Align with regional sales and marketing teams to develop and deliver sales enablement plans that underpin campaign execution including lead generation and follow up.
- Support organisational scaling and knowledge transfer

**Cross-Team Collaboration**:

- Collaboration with product management is critical to the role. The product marketing manager will work closely with Strategy, product management and product consultants to ensure roadmap deliverables are aligning with offering requirements.
- Other key stakeholders are marketing, sales enablement and client solutions and sales.

**Skills & Knowledge**:

- A strong team player.
- Critical thinker and problem-solving skills.
- Great interpersonal and communication skills.
- Ability to foster long-term relationships with key professionals at a senior level.
- Domain expertise a plus (banking line of business CIB / Commercial / Onboarding / AML / KYC / Account opening / Transaction processing / Compliance / Risk management)

**Benefits**
- Extensive training programmes, classroom and online, through ‘Fenergo University’
- Opportunity to work on a cutting edge Fintech product, using the latest of tools and technologies
- Defined training and role tracking to allow you see and assess your own career development and progress
- Competitive company benefits, such as flexible working hours, work from home policy and private healthcare
- Sports and social events and activities

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