Marketing Manager

6 days ago

Singapore Carousell Group Full time

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Cho Tot, Laku6, Mudah.my, OneShift, Ox Luxe, Ox Street, and Refash, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India.

As a team of passionate individuals working together to solve meaningful problems, there is so much more for you to discover in a career with Carousell. Our culture is made up of hiring, developing, and promoting people who embody our values of HEART, which is an acronym for Humility, Empathy, Accountability, Relentlessly resourceful and Teamwork. Together as an organisation, we make magic happen.

**Job Description**:
This role is based in Singapore, and you will lead the marketing strategy and plan for the Carousell Autos business.
- As the most senior marketing leader in the Carousell Autos Singapore team, you will be responsible for making Carousell Autos the most preferred platform for car sellers to sell their cars on.
- Develop the marketing strategy, content and launch plan for Carousell Autos initiatives in Singapore.
- Make strategic recommendations, draft presentation decks and present to company leadership
- Manage the go-to-market strategies and be the owner of marketing related KPIs to drive the success of the overall business
- Build a strong marketing position in the competitive landscape against other platform competitors
- Work closely with the GM to drive growth and profitability for the business unit
- Need to be able to execute effective and efficient tactical campaigns via various marketing channels, such as in-house channels, digital marketing channels, social media channels etc.
- Drive operational excellence through reporting, campaign setups and post action reports. You will be fully accountable for your work quality
- Manage partners such as media and creative agencies or distribution partners for launching and managing integrated large-scale campaigns from BTL to ATL
- Identify new growth opportunities and be willing to experiment to scale marketing initiatives

Additional Information
- 10+ years of experience in consumer marketing or consumer branding
- A strategic mindset and yet being able to be hands on
- Strong communication, storytelling and presentation skills with an ability to articulate a vision, strategy or idea clearly and concisely
- Experience working cross functionally with other teams
- Track record of proven success in driving marketing goals
- Ecommerce and/or automotive experience is a plus
- Experience with digital marketing channels (SEM, SEO, Socials)
- Detail oriented and yet able to operate as a creative thinker
- Strong people management skills and experience

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