Product Marketing Manager

Function

Sales, Marketing and Communication

Location

Singapore

Reference

Contract type

Permanent

Working time

Full-Time

**Summary**:
NAVBLUE is currently seeking a Product Marketing Manager focused on NAVBLUE’s Plan & Control value stream, based in Singapore, to drive the Marketing activities for the Asia-Pacific and China regions providing market and competitor intelligence and analyses to successfully support NAVBLUE’s business targets.

**Accountabilities**:

- Assist in actively growing the business by providing technical pre-business development support and training with Marketing feedback and recommendations to the business development team for assigned products and services.
- Specific responsibilities include executing the Marketing plan, customer calls, customer presentations and / or demonstrations, supporting our Portfolio Growth (Grow The Business - GTB) activities, bid management and RFP activities with Marketing feedback and recommendations.
- Stay apprised of current technology and airline business processes and practices in the market in an effort to be recognized as an expert in the specified technology and airline know-how relevant to NAVBLUE’s products and services.

**Dimensions**:

- Order Intake & KPI targets: New Business, Renewals and KPIs based on Business development and Marketing targets - support with Marketing actions, analyses, feedback and recommendations.
- No direct management of Marketing team members, objectives and recruitment / turnover.

**Main Responsibilities**:

- Marketing Manager in the Plan & Control (flight planning, dispatch, operations control, crew management, crew planning, network scheduling, RAIM and ADS-B checks) value stream within NAVBLUE Marketing for the Asia-Pacific and China (APAC & China) Sales regions.
- Proactively provide technical product support and training with Marketing feedback and recommendations to the Sales teams for specified products and services.
- Support all stages of the sales cycle including, but not limited to, supporting the opportunity pursuit planning, preparation and delivery of presentations and demonstrations to customers, supporting customer meetings, and supporting the development of proposals and RFP (RFx) responses.
- Collaborate with Product Management, Production (Operations) and Delivery & Deployment as necessary to support customer requests during the Sales process.
- Provide Marketing content and support for the NAVwiki (internal NAVBLUE product marketing library), press releases, websites, blogs, social media, sales tool kit, trade shows, and events and conferences.
- Provide a communication path to the respective Product Management group relating to commercial and operational issues.
- Demonstrate products and services using all types of tools (brochures, demonstrations, presentations) and articulate product capabilities and sales differentiators (unique selling points).
- Update customers on products and technology as related to customer’s needs as a resource to the Sales and Customer Support (account management) teams.
- Actively seek opportunities to learn more about technologies inside and outside assigned specialty areas.
- Understand and know the current and forecast markets for the NAVBLUE portfolio.
- Understand and know the competition.
- Create Marketing analyses as required for the benefit of NAVBLUE.
- Support NAVBLUE Air, the internal NAVBLUE Operations Control Center for customer experience.

**Qualified Experience / Skills / Training**:
**_Education: _**
- Bachelor’s Degree or equivalent training

**_Experience & Capabilities: _**
- Must work effectively with others in a team environment as well as work independently with little supervision, depending on the task at hand.
- High level of communication skills and effective interpersonal skills appropriate for interacting with customers and stakeholders at all levels of the organization.
- Superior product knowledge as it relates to the product suite of Flight Operations and Air Traffic Management; capable of demonstrating high-levels of product knowledge internally and to customers.
- Must be able to travel both domestically and internationally up to 25% to 50% of the time.
- Previous experience with a major Flight Operations solutions provider and / or major airline is preferred.
- Ability to be domiciled in Singapore and work in the Singapore NAVBLUE office.

**_Licensure/Certifications: _**
- Preference to have Scaled Agile Framework (SAFe) training and certifications.

**_Knowledge, Skills, Demonstrated Capabilities & Competencies: _**
- Capable of understanding and using enterprise software solutions.
- Capable of demonstrating high-level of product knowledge internally and to customers.
- Understanding of market trends in a fast moving environment.
- Have a clear understanding of product evolutions and priorities at all times.
- Must possess strong analytical / critical thinking skills.
- Must possess superior product knowle