Senior Integrated Marcom Specialist

**Who we are**:
As Singapore's first institute for lifelong learning, the Singapore University of Social Sciences (SUSS) champions inclusivity to bring education to all and ensure that they are given equal opportunities to develop to their fullest potential in our diverse learning environment.

We advocate for the same for our people. We believe everyone should have equal opportunities and develop to their fullest potential in their careers.

Embark on an exciting lifelong journey with us in making a positive difference in your career and serving our society.

**About the role**:
As part of the Brand & Digital Marketing team, the role is responsible for the production and deployment of compelling content and brand assets for the SUSS brand story. Besides coordination of brand and digital campaigns from conceptualisation, content curation and campaign reporting to organic and paid search, the specialist will also implement a broad set of communication and marketing tactics to enhance our outbound marketing efforts such as blogs, podcasts, paid campaigns, events marketing etc.

If you think you fit this role, join us to be part of SUSS brand building journey

**About the role**:
**Key Responsibilities**:
Content & Campaign Management
- Design and deliver creative content strategies and ideas based on campaign briefs alongside the manager, in collaboration with appointed agency.
- Write, edit and proofread thought leadership articles including podcast/video scripts, digital/social media copy for our suite of channels (i.e. website, social media, messaging channels)
- Aggregate, curate and maintain strong content ideas and stories/proof points, as well as human story profiles across the universities, for turning them into well-crafted stories amplified across multiple channels, including organic, paid to shared.
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimised for search and user experience for all channels of content.
- Support end to end production of owned and paid assets (e.g. videos, podcasts, photos) cum campaigns independently, including interfacing with internal and external stakeholders and agencies to achieve target results.
- Support content amplification on our owned channels, including blog, podcast, website and social channels.
- Generate channel performance reports and extract/present key learnings and insights for future content calibration.

Brand Governance
- Review advertising and marketing communications/collaterals across SUSS for alignment with our brand guidelines.
- Support execution of our brand tracking study, brand architecture and brand guide enhancement work.
- Maintain and refresh, when necessary, our library of brand assets (e.g. videos, photos), templates (across multiple formats), as well as corporate gifts inventory for internal teams’ usage to augment our brand externally.

Event & Other Support
- Organise and support university-level events and corporate visits by ministers and VIPs when required.
- Perform team-related duties and responsibilities, as well as support university-wide events, as assigned.

**Job requirements**:

- Bachelor’s degree in Journalism, Communications, Advertising, Marketing or related field.
- Minimum 3-5 years in writing for a mix of digital/social media, online advertising, website, video/podcast scripts, thought leadership/media commentaries, as well as event organisation experience.
- Prior experience in managing end-to-end asset production and campaigns independently, liaising directly with internal and external stakeholders and agencies.
- Strong written, editing and proofreading skills as well as verbal communicator.
- Familiarity with Adobe PhotoShop, Illustrator, Buzz Sprout, Sitefinity CMS, Sprout Social, Google Analytics, SEMRush is a plus.
- Self-motivated, independent contributor and collaborative team player with a keen learning and can-do spirit.
- Strong multi-tasking skills to manage projects, priorities, schedules and deliverables.
- Good organisational skills to maintain library of assets, templates and profiles aggregated across internal units as well as corporate gift inventory.

**What Do We Offer**:
At SUSS, we advocate the Spirit of Learning and pride ourselves as lifelong learners. You will gain access to various learning platforms and plenty of development opportunities to support your growth in a meaningful career

Besides that, you will also get:

- Competitive Pay Package
- Hybrid Work Arrangement (Subject to Job Role)
- Medical Benefits
- Flex Benefits
- Family Care Leaves
- Volunteer Service Leaves
- Wellness & Recreation Activities
- Lifelong Learning Opportunities
- Career Development Opportunities through Internal Job Postings and Transfers