
Digital Marketing Executive
2 days ago
**Key Responsibilities**:
- **Optimization**: Leverage AI and data analytics to optimize campaign performance,targeting, and conversion rates.
- **Content Development**: Craft and manage content strategies, creating high-quality posts, articles, and thought leadership pieces to strengthen brand presence.
- **Performance Monitoring**: Track and analyze campaign performance, providing actionable insights and recommendations for continuous improvement.
- **Campaign Optimization**: Refine campaigns to enhance traffic, engagement, lead generation, and customer retention.
- **Trend Analysis**: Identify industry trends and insights to optimize budget allocation and maximize ROI.
- **Team Collaboration**: Coordinate with team members to ensure alignment of digital marketing efforts with broader marketing campaigns and brand objectives.
- **SEO and Website Management**: Assist in SEO implementation and website management to improve search rankings and drive site traffic.
- **Tool Awareness**: Stay current with emerging AI tools, digital marketing platforms, and industry trends.
**Qualifications**:
- **Education**: Minimum Diploma in marketing, Mass Communications, or a related field.
- **Experience**: Minimum of 2 years of relevant marketing experience.
- **Skills**:
- Excellent written and verbal communication skills.
- Strong grasp of marketing communications and design principles.
- Proficiency in Microsoft PowerPoint and Excel.
- Hands-on experience with digital advertising campaigns and budget management.
- Familiarity with modern AI digital marketing tools.
- Exceptional strategic thinking, organizational, and time management skills.
- Strong editorial and copywriting abilities in English.
- Capable of multitasking, working efficiently under tight deadlines, and thriving in a fast-paced environment.
- Demonstrated leadership, interpersonal skills, and analytical capabilities.
Pay: $3,000.00 - $5,000.00 per month
Work Location: In person
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