Regional Market Intelligence Manager, Apac

Regional Market Intelligence Manager, APAC
- Sales & Marketing
- Singapore
- Full-time
- Singapore

The Regional Market Intelligence Manager, APAC secures that knowledge-based recommendations based on sales data, consumer and shopper insights and competitive intelligence are the foundations of the APAC business strategy and execution and a key driver for Regional Marketing strategic decision making.

This is both a strategic and hands-on role and you should be comfortable wearing many hats, acting as Researcher, Analyst and Consultant, interacting with various stakeholders. It offers a unique opportunity to work as part of a relatively new team where you’ll help to build the Market Intelligence function at APAC regional level, working closely with the local Market Research a/o Intelligence Managers in our key markets (CN, AU, MY)

The position sits within the Regional Marketing Team based in Singapore and will report to the Regional Marketing Director, APAC.

**Key responsibilities**:

- Provide timely business reports and analyses of monthly performance of key brands and portfolios through monthly MS% reports and engages local leaders to address gaps;
- Perform regional market / consumer research based on agreed and centrally approved methodologies via centrally contracted and managed agencies, incl. briefing/managing market research agencies and ensuring report-out;
- Responsible for all quantitative validation of the business potential of regional innovation projects in the different stages of the innovation process (insight, concept, product) via appropriate consumer research;
- Develop and validate insights on unlocking behaviour change based on a broad understanding of the market environment, peoples’ lives and drivers/barriers of consumer/shopper behaviour.
- Secure local (Nielsen) databases are in line with global definitions and harmonized into one data-management system (CANARI);
- Provide timely business reports and analyses of monthly performance of key brands and portfolios through monthly MS% reports and engages local leaders to address gaps;
- Work closely together with Innovation Marketing, R&D (CCI) and Regional Marketing in all stages of the Innovation process. Validate the commercial potential of insights, concepts and innovations;
- Responsible for the conception and execution of regionally initiated standardized and ad hoc research projects (U&A, Mental Availability Trackers, etc.);
- Identify insights, innovations and trends in the market;
- Creates and mines market/category/consumer ‘maps’ that help identify growth opportunities;
- Develop and implement a portfolio of “state-of-the-art” measurement & validation tools;
- Help define research agenda (incl. budgets) across APAC markets to ensure consistency, efficiency and synergies;
- Help to build the Business Intelligence function within the APAC region, developing local market research capabilities;
- Manage regional research agencies, incl. contracts & budgets;
- Constantly explore new opportunities for business growth, based on consumer and product trends, competitive intelligence and channel insights.

**Qualifications**:
We’re looking for an all-round Market & Consumer research professional who has the following skills and experience:

- Bachelor's and/or Master’s degree
- 8 years of relevant Market & Consumer Research experience in a FMCG environment;
- Experience in working at a strategic level, leveraging people knowledge to influence short and long-term business decisions;
- Experience in working cross-countries/cross-cultures;
- Able to manage complex and matrix environment
- Understanding of key business processes and core functions, and leveragability of information;
- Familiar with key data management systems, both data mining as well as supplier management (such as Nielsen, Kantar,)
- Familiar with qualitative and quantitative techniques for insight generation;
- Familiar with (quantitative) business potential measurement of insights, concepts and new products (such as Bases, Microtest,)
- Strong communication and interpersonal skills. Have an ability to lead through influencing cross-functional and senior management to impact decision making
- Analytical;
- Working experience in Asia is a plus.

Additional Information

**Other benefits you may be interested in**:

- Flexi working hours & Flexi Leave
- Outstanding Career Development Opportunities
- The best coffee and tea served all day in our office

JDE is a subsidiary JDE Peet’s, the world's leading pure-play coffee and tea company, headquartered in The Netherlands. For more than 265 years, JDE has been inspired by the belief that it’s amazing what can happen over a cup of coffee. Today, JDE unleashes the possibilities of coffee and tea in more than 100 countries, through a portfolio of over 50 brands including L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.

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