Consultant / Principal, Digital Partnerships

2 weeks ago

Singapore AIA Full time

At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.
- As pioneering innovators for over 100 years, we’re now transforming our organisation to be faster, simpler and more connected. Because we want to be even better equipped to develop digital solutions and experiences that help more people live Healthier, Longer, Better Lives._
- To get there, we need people with _
- tech/digital/analytics_
- expertise and passion to help develop positive, sustainable change through digitally enhanced experiences that will impact the lives of millions of people and create a healthier future for everyone._

If you believe in developing a better tomorrow, read on.

WE ARE LOOKING FOR.....

We are looking for a highly driven, creative and passionate digital partnership / marketing professional to lead partnership and marketing initiatives, customer acquisition, servicing and nurturing to grow customer lifetime value.- Support to evaluate the feasibility of new partners e.g. market research, due diligence, partnership exploration.- Conduct propositions/ideas/concepts testing with partners and/or customers.- Work with internal stakeholders to on-board partners e.g. legal, compliance, technology, operations, finance, marketing, digital.- Work with partners and internal teams to conceptualise, develop and execute digital campaigns for different customer segments to achieve business objectives.- Work with partners and internal teams to conceptualize and develop an optimal digital customer journey.- Ensure all marketing materials are compliant and applicable with regulatory requirements.- Manage the day-to-day operational activities associated to all marketing efforts, including project management, creative development, cross functional implementation, campaign analysis, tracking and reporting as necessary.- Monitor and review effectiveness of digital partnerships and the respective campaigns and any other marketing initiatives to optimise campaign performance, to drive marketing decisions, and to refresh customer proposition.- Work with Tied Distribution to develop the agent activation plan i.e. identify selected Digital Platforms Partnerships (DPP) agents, develop the playbook/training materials, on-going tracking and reporting as necessary.- Manage the day-to-day operational activities associated to all partnership efforts e.g. customer campaign mechanism, journey related queries.- Perform other responsibilities periodically assigned by supervisor.

Job Requirements- Self-starter with entrepreneurial bent with resilience, grit and closing skills, who is willing to take ownership to see opportunities through from ideation to pitch and deal completion.- At least 5 years’ experience in roles related to business development, partnership, account management or other relevant role with strong acumen in identifying synergies and opportunities.- At least 5 years’ experience in roles related to service design, customer research, or other relevant roles defining and designing customer service experiences across multiple touchpoints.- Strong business acumen and business development experience in Insurance preferred (ideally with an understanding of digital marketing).- Must possess strong verbal and writing communication skills, with the ability to develop and present pitch documents.- A background of UX research and design, with hands-on service prototyping will be considered a plus.- The ability to work well under pressure, to project manage competing priorities and the ability to get things done quickly at high quality.- Financially literate, with analytics experience and strong attention to detail.- Strong skills in conducting and synthesising research, insights and findings.- Strong skills in structuring and visualising journey maps, service ideation, concept communication and specification.- Ability to influence and work within a matrixed environment.
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._

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