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Marketing Analyst

2 weeks ago

Singapore ALIGN RECRUITMENT PTE. LTD. Full time

Our esteemed client, a rapidly expanding web3 startup, is seeking an Marketing Analyst to join their reputable team. In this role, you will manage remote global growth and marketing initiatives. Collaborate with a cross-functional team spanning Singapore, Beijing, Shenzhen, Hong Kong, New York, Los Angeles, and Silicon Valley.

**Responsibilities**
- Collaborate with a global cross-functional team to drive user growth initiatives, from research to ideation, execution, and lifecycle analysis, primarily focusing on English-speaking markets.
- Build and implement a user growth framework and marketing infrastructure to support and enhance marketing initiatives.
- Identify and explore new channels and ideas for experimentation, optimization, and acquisition growth.
- Work with local teams to identify opportunities and gaps for user growth and education in respective markets.
- Design and execute localized campaigns tailored to each market's user readiness, behaviors, and trends.
- Dive into data analysis to develop user personas, analyze conversion rates, and leverage data-driven insights for user growth opportunities.
- Work with miscellaneous stakeholders, both internal and external, such as designers, UI/UX, PR agencies and exchanges to ensure start-to-end delivery of marketing campaigns
- Manage Twitter, LinkedIn, and other social platforms, generating compelling content for PR and marketing purposes.

**Requirements**:

- Willingness to dive into details, understand local nuances and user behaviors, Stay updated on most recent crypto/DeFi trends.
- Strong interest in researching tokenomics, community campaign strategies, and launching strategies for crypto projects.

Align Recruitment Pte Ltd (20C0253)

Pan Hong (Reg No. R2094728)