Content Strategist #sgunitedtraineeships #sgup

2 days ago

Geylang, Singapore SUGAR THYME INVESTMENTS PRIVATE LIMITED Full time

2 years exp

**Roles & Responsibilities**

This role will take you down the delightfully complex world of social media marketing.

You'll support creative ideation all the way to creation and execution

Help develop marketing strategies through competitor and industry research

You will be managing our internal social accounts
- Be in charge of content creation, curation, planning, and research
- Will also be part of our online content creation team and be involved in planning and recording digital content, educational and social media content creation
- Identify new opportunities to monetize existing content
- Conduct content audit on a periodical basis
- Collects information, does intensive research and analysis on the consumers’ thoughts and pain points towards the brand.
- Able to develop the brand’s content strategy to engage and convert new and existing audiences."
- Able to lead and manage the content team and meet deadlines.
- Craft out content pillars and sub-pillars
- Work with the Content Marketing Executive, creative teams, and writers to execute the strategy"
- Formulate unique and creative content ideas to achieve specific marketing objectives.
- Identify opportunities for repurposing content and scaling the process"
- Track and measure content ROI
- Ensure that the content strategy achieves the business objectives"

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