Category Manager

2 weeks ago

Queenstown, Singapore Razer (Asia-Pacific) Pte. Ltd Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

**Responsibilities**:

- GTM Strategy Development: Lead the development and execution of comprehensive GTM strategies for Razer's product launches across the Asia-Pacific region. This includes market analysis, target audience identification, and product positioning to ensure successful market penetration.
- Market Insights: Stay at the forefront of industry trends, competitive landscapes, and customer preferences in the AP region. Translate these insights into actionable recommendations for product enhancements and market opportunities.
- Product Lifecycle Management: Oversee the entire product lifecycle, from pre-on-shelf planning to end-of-life, ensuring that products meet regional market demands and align with global product strategies.
- Pricing Strategy: Collaborate with cross-functional teams to establish competitive and profitable pricing strategies. Monitor and adjust pricing as necessary to maximize market share.
- Collaborate with team members on aspects of sales forecasting, campaign planning, traffic & demand generation.
- Channel Training: Build and nurture relationships with regional distributors, retailers, and business partners to instil confidence in our new products and optimize market reach.
- Marketing Mix: Work closely with the Marketing team to create and implement marketing campaigns that resonate with gamers in AP. This includes defining messaging, target audiences, and activities.
- Product Launch Execution: Plan and execute successful new product introductions (NPI), coordinating with global Divisions, Sales teams, and regional partners. Monitor launch performance and adjust as needed.
- Market Performance Analysis: Continuously analyse product performance, market share data, customer, and end user feedback. Use these insights to refine strategies and make data-driven recommendations.

**Pre-Requisites**:

- Bachelor’s degree in Business Management, Marketing, or a related field.
- Minimum of 3-5 years of global or regional experience in product marketing or a related field.
- Data-driven mindset and strong analytical skills, able to interpret data, identify problems, and come up with constructive solutions.
- Able to Collaborate effectively with regional and global teams, including Sales, Marketing, and Operations functions.
- Thorough and solution-oriented way of working.
- Flexibility and the ability to work under pressure.
- Deep understanding of the tech product lifecycle and the ability to manage multiple products simultaneously.
- Strong understanding of gamer mindset and the gaming and consumer electronics indus

**Are you game?

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