Category Marketing Intern

1 week ago

Queenstown, Singapore Razer (Asia-Pacific) Pte. Ltd Full time

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is **a place to do great work**, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also **a great place to work,** providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

**Responsibilities**:
This role will assist in the development and execution of global marketing campaigns for the PC Headsets category within the PC Gaming Division, which interfaces with the various sales and marketing teams whilst being exposed to the engineering, and project management teams.

**Job Scope**:

- Product Launch Support: participate in strategic planning process to devise go-to-market strategy to ensure successful product launches.
- Content Creation: Help create compelling marketing campaigns and assets for including sales decks, website copy, product guides, and social media assets.
- Campaign Management: Support digital and social media campaigns to increase product awareness and engagement, using analytics tools to measure performance and optimize strategy.
- Data Analysis: Analyze product performance and customer feedback, providing insights to the product marketing team for data-driven decision-making.
- Others: Facilitate and conduct product training for the field sales, and marketing teams and engage with digital influencers, and esports professionals

**Learning Objective**:

- Learn what it takes to execute world-class product launches globally
- Build stakeholder management skills by working with various teams for marketing campaigns
- Develop an understanding of product marketing best practices to optimize communication to fans
- Develop an understanding of the product development process from conceptualization to launch
- Gain proficiency in product and category management
- Currently pursuing a degree in Marketing, Business or any related field.
- Strong interest in product marketing and gaming technology, with a willingness to learn and adapt.
- Excellent communication skills, both written and verbal.
- Basic knowledge of digital marketing channels, including social media platforms and analytics.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint); familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus.

**Pre-Requisites**:
**Are you game?

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