Field Marketing Specialist

1 week ago

Singapore Welbilt Full time

Position Summary

The Field Marketing Manager is the champion of a/some of Welbilt's product lines in APAC. In close collaboration with the global product marketing teams, the position holder provides all required internal and external product trainings to sales teams, channel partners, and key customers. She/he supports sales teams in lead generation and conversion as appropriate. Internally, she/he serves as focal point for regional feedback on product features, performance, and positioning vs competition to the global product marketing and product management organization. The leader is focused on the strategic aspect of product commercialization to the market creating an overlying plan in product training, direct sale tools and messaging, competitive comparisons, and standardized material for their brand(s).

**Responsibilities**:
Product trainings to internal and external commercial teams

Tactical support of lead generation and conversion

Regional price lists support

Feedback on Welbilt and competitive product and strategies to global / regional teams

Improvement strategies to drive product performance and customer satisfaction

Management of field trials in NPI process

Act as expert for the respective product line in the region externally and internally; answer all product usage and performance related questions from the commercial teams, serve as key contact point of the global product line teams

Develop, plan and deliver product training programs for external and internal sales personnel (incl. sales and selection tools, competitor benchmarking, case studies, training presentations), customized to the appropriate audience and considering the target end-customer

Tactically support sales teams (internal and external) in lead generation and conversion by delivering product demos, product trainings, supporting key account activities, etc.

In collaboration with regional service, sales and marketing teams monitor product performance and customer satisfaction and develop and implement improvement strategies (incl. delivery, quality, warranty, technical support)

Produce pricings for the region, oversee production of price lists

Manage regional training programs for product area including. planning, delivery, closing

Collect, structure and provide feedback on product performance vs competition and competitor actions to global product line teams

Support field trials by ensuring appropriate training of all involved participants

**Job Requirement**:
Good understanding of regional commercial process, incl. sales, mktg., KAM, distribution development and stakeholders

Excellent training and communication skills, ability to address different audiences

Solid analytic skills allowing to perform and interpret data analysis

Familiarity with key concepts of product performance, customer satisfaction, pricing analytics

Good interpersonal skills, ability to connect with different audiences quickly

Possess Degree in marketing /engineering / culinary degree

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