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Strategic Marketing Manager, Edge

2 weeks ago


Pasir Ris, Singapore SOITEC-en Full time

Introduce Soitec and context of the position:
How does something you do not see improve your daily life? This is what our products do and they are in your smartphones, cars, and connected objects. They make them more efficient and less energy intensive. We are passionate about innovation in technology and proud of the value we create for our customers. At Soitec, we are also in a state of transformation: cultural, managerial and digital. We want to make our company an organization where freedom of action and accountability guide our actions. Do you want to change things or test a new idea? If so, what are you waiting for? It is time to come to Soitec

What does the job consist?:
This role requires a unique combination of strategic thinking, analytical rigor, cross-functional collaboration, and a solid understanding of the semiconductor value chain. You will be a key contributor to defining divisional growth strategies, owning competitive landscape assessments, and driving our external visibility through targeted MARCOM activities and event coordination.

**Key Responsibilities**
- Conduct **strategic-level competitive analysis** across the substrate ecosystem, assessing players' capacity, technology roadmap, customer engagement models, and strategic positioning.
- Collaborate with BU-level technical marketing teams to consolidate product-level insights with broader competitor intelligence.
- Drive **SWOT analyses, Porter’s Five Forces**, and other strategic frameworks to assess divisional positioning; partner with BUs and Business Development to translate insights into business actions.
- Develop and maintain **addressable market models** to support 5-year strategic planning and revenue forecasting.
- Own and manage the **Divisional and BU-level events calendar** (e.g., tradeshows, conferences, workshops) in alignment with the corporate calendar.
- Define and execute the **Divisional MARCOM strategy**, including content planning, digital marketing activities, and alignment with Corporate Communications and IR.
- Liaise with **Investor Relations (IR)** for division-level business readouts and participation in corporate-level presentations and disclosures.
- Identify and evaluate **emerging trends** across Edge AI, Data Center, IoT, and Healthcare verticals to inform technology and investment strategy.
- Support external visibility efforts through thought leadership and digital content creation (social media, white papers, etc.).
- Foster collaboration with internal stakeholders including Strategy, BU leadership, R&D, BD, and Corporate Marketing to ensure alignment across functions.

Requirements & qualifications:
**Must-Have**:

- At least **5 years of experience** in the **semiconductor industry**, preferably in a **foundry, substrate supplier**, or fabless environment.
- Demonstrated success in **strategic marketing**, **competitive analysis**, or **corporate strategy** roles with global exposure.
- Strong analytical skills and proficiency in using strategic frameworks (SWOT, Porter’s Five Forces, TAM/SAM/SOM modeling).
- Clear understanding of the **semiconductor value chain**, including substrates, wafer supply, and fabless/foundry dynamics.
- Experience engaging with **technical and commercial teams**, including R&D, BU leadership, and strategy groups.
- Fluency in **English** with excellent written and verbal communication skills.
- Proficiency with **project management and issue-tracking tools**.

**Preferred**:

- Background in **foundry marketing or ecosystem strategy**.
- Understanding of IP roadmaps and technology inflection points in **5G, IoT, Silicon Photonics, and Edge AI**.
- Experience in investor-facing roles or preparing content for investor presentations.
- Multicultural team leadership or work experience in international, matrixed organizations.
- Degree in **Electrical Engineering** or related technical field; advanced degree or MBA a plus.

If you thrive in a fast-evolving environment where strategy meets technology, and you're passionate about shaping the future of AI infrastructure, we would love to hear from you.