Product Marketing Specialist

2 weeks ago

Singapore PERSOLKELLY Singapore Pte Ltd Full time

Serve as product expert on the marketing team to support sales, customers and customer service.
- Create product photography, lifestyle imagery, video content, product literature, sales enablement materials and more
- Create and manage reports, presentations, and other assets for business reviews

**Responsibilities**:

- Serve as product expert on the marketing team to support sales, customers and customer service.
- Develop consumer facing product names, copy, feature sets, and messaging for various channels. Ensure product copy and content is localized for APAC markets.
- Own asset creation such as product photography, lifestyle imagery, video content, product literature, sales enablement materials and more.
- Create and manage reports, presentations, and other assets for business reviews.
- Leverage in-house content syndication platforms to ensure best product representation across retail and e-commerce channels.
- Own timeline driven asset management and distribution to all internal and external stakeholders.
- Product portfolio/lifecycle management - manage roadmap, pricing, NPD launch process, SKU rationalization, product positioning and competitive benchmarking.
- Develop and implement go-to-market and product marketing plans to drive sales growth
- Drive communication around product marketing initiatives, champion product training and support customer presentations.
- Create and manage product marketing work back schedules to ensure deadlines are met.

**Qualifications**:

- Bachelor’s degree in Business or Marketing.
- 3 years in Product Marketing experience is required.
- Excellent organizational, analytical skills with a demonstrated ability to multi-task and prioritize in a deadline driven environment
- Experience working in Video Gaming or Consumer Electronics industries is essential.
- Familiarity with PC, Xbox, Nintendo, and Playstation gaming platforms is a strong plus.
- Expert Proficiency in Microsoft Excel and PowerPoint.
- Proficiency in Adobe Photoshop and Illustrator

**For interested applicant, kindly send your resume in MS. Word format.**

**Job code: KAHC**

**EA Reg No.: R22110698 (Cham Kah Yin)**

**EA License No.: 01C4394 (PERSOLKELLY SINGAPORE Pte Ltd)**

574386

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