Traffic Acquisition Specialist
1 week ago
**Responsibilities**:
- Develop and Execute Traffic Acquisition Strategies:
- Develop and implement comprehensive traffic acquisition strategies to drive targeted traffic to our blockchain platforms.
- Conduct market research and competitor analysis to identify new traffic sources and opportunities.
- Collaborate with the marketing team to align traffic acquisition strategies with overall marketing goals and campaigns.
- Paid Advertising Campaigns:
- Plan, execute, and optimize paid advertising campaigns across various platforms, such as search engines, social media, display networks, and blockchain-specific advertising networks.
- Conduct keyword research, create compelling ad copies, and manage bids to maximize ROI.
- Monitor campaign performance, analyze key metrics, and adjust strategies accordingly to improve campaign effectiveness and cost-efficiency.
- SEO and Content Strategy:
- Collaborate with the content team to develop and implement SEO strategies to improve organic traffic and search engine rankings.
- Perform keyword research, optimize on-page elements, and create content recommendations to increase organic visibility.
- Stay up-to-date with SEO best practices and algorithm updates to ensure compliance and maximize organic traffic growth.
- Affiliate and Partnership Programs:
- Identify and establish partnerships with relevant affiliates, influencers, and industry stakeholders to drive traffic and user acquisition.
- Develop and manage affiliate and partnership programs, including tracking performance, optimizing commissions, and providing necessary support and resources.
- Analytics and Reporting:
- Track and analyze key performance indicators (KPIs), such as traffic volume, conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS).
- Generate regular reports on campaign performance and provide actionable insights and recommendations to optimize traffic acquisition efforts.
- Utilize web analytics tools and attribution models to gain a comprehensive understanding of user behavior and optimize campaign targeting.
- A/B Testing and Optimization:
- Conduct A/B tests and multivariate tests to optimize landing pages, ad creatives, and conversion funnels.
Continuously optimize campaigns based on data-driven insights and test results to improve performance and user acquisition metrics.
**Requirements**:
- Bachelor's degree in marketing, advertising, business, or a related field.
- 3+ years of experience in traffic acquisition, digital marketing, or a similar role, preferably within the blockchain or cryptocurrency industry.
- Deep understanding of blockchain technology and the cryptocurrency landscape.
- Proven track record of successfully planning, executing, and optimizing paid advertising campaigns across various platforms. In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads, Twitter Ads, and blockchain-specific ad networks.
- Experience with SEO strategies and tools to improve organic visibility and search engine rankings.
- Familiarity with affiliate marketing and partnership programs.
- Proficiency in web analytics tools, such as Google Analytics, to track and analyze campaign performance.
- Strong analytical skills and the ability to interpret data and generate actionable insights.
- Creative thinking and ability to develop innovative traffic acquisition strategies. Excellent communication skills, both written and verbal.
- Self-motivated, proactive, and able to work independently or as part of a team. Flexibility to adapt to a fast-paced and evolving industry.
Flamingo Recruitment Pte Ltd
EA License : 21C0588
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