Manager / Assistant Manager (Marcomms & Branding)

4 days ago

Singapore Ministry of Health Full time

**What the role is**
- As a Marcomms & Branding officer under the Strategic Communications and Engagement Division of MOH’s Communications & Engagement Group, you will be working in a fast-paced and dynamic environment that would require the ability to manage multiple priorities and stakeholders at the same time.
Your key focus areas will include conceptualising, planning and executing national marketing campaigns through appropriate platforms to achieve desired outcomes, as well as providing guidance to and working with internal and external stakeholders to push forth MOH policies/programmes (e.g. new healthcare policies or policy changes).
You will also carry out corporate communications and branding functions, and support effective public engagement on key healthcare policy changes as required.

**What you will be working on**
- Conceptualise, develop and execute communication strategies/plans to promote/support MOH policies, programmes and announcements through appropriate platforms to ensure effective reach of target audiences through data-driven communications
- Develop communication materials on MOH policies and initiatives, including working closely with appointed vendors, MOH units and/or clusters, to ensure that campaign timelines are met and that messages are accurate, timely and effective in achieving the desired outcomes
- Identify and put in place measurement frameworks/tools to evaluate campaign effectiveness
- Work with relevant stakeholders to ensure overall alignment with MOH’s branding position
- Support staffing duties for the Division and take on adhoc responsibilities/duties as assigned

**What we are looking for**
- Relevant background training and preferably 3-4 years of working experience in marketing communications, corporate communications and/or related fields
- Understanding of public communications principles and techniques, including marketing and strategic communications, as well as corporate branding to manage and enhance the public image of MOH in the local and international arenas.
- Good verbal and written communication skills with the ability to engage and interact at different levels
- Able to work well both in a team and individually
- Highly motivated and able to work in a fast-paced and challenging environment, with the ability to multi-task and meet tight timelines
- Proficiency in Adobe suite of software including Photoshop, Illustrator, Premiere Pro will be an added advantage.

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