Brand Communications

1 week ago

Singapore Cake Pte Ltd Full time

We at Cake aspire to transform and decentralize finance with tomorrow's technology, with a globally distributed and close-knit team of doers and getters. Here's an opportunity to join a movement to break the mold. Join Cake and help us shape the future of personal finance.

**What you'll do**:

- Support the Head of Brand & Communications to develop and execute Cake's global brand strategy to enhance brand awareness, drive customer loyalty and increase new customer acquisition
- Ensure that marketing and communications activities are on-brand and are consistent with Cake's brand positioning
- Support the Head of Brand & Communications to develop and execute all public relations activities in Singapore and APAC
- Develop innovative and high-impact PR plans through translating brand and key messages into compelling media stories
- Organise PR activities to promote Cake's brand, our founders and spokespeople
- Build strong and positive relationships with media, KOLs and influencers in the business, crypto, blockchain, fintech space
- Manage incoming media enquiries
- Manage external PR agencies
- Monitor and analyse external public sentiments on the brand

**What you'll need**:

- Degree in marketing, journalism, mass communications or equivalent
- 3-5 years experience in B2C/B2B2C PR and/or brand communications
- Expert understanding of marketing-related concepts, such as advertising, marketing analytics, customer experience
- Be an intrepid storyteller
- Organised and meticulous to a fault
- Ability to operate across multiple time zones and cultures
- If no direct experience in the crypto industry, experience working with relevant target demographics
- Fluency in a second language is preferred but not necessary

**Why work with Cake**:

- Do something with purpose; Be a part of the future that will shape on how people are dealing with their finances in Crypto and Blockchain
- Fast moving, challenging and unique business problems
- International, diverse work environment and flat hierarchy
- Great career development opportunities in a growing company
- Competitive salary
- Flexible working hours, unlimited discretionary leave, casual work attire

Cake DeFi is a Singapore-based blockchain and fintech company that empowers users to be in control of their finances by creating cash flow and harnessing the potentials of Decentralized Finance. Founded in 2019, we currently have more than ~100 employees of various backgrounds and nationalities, and growing.

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