Marketing Director

2 days ago


Singapore FUNFLY PTE. LTD. Full time

**Position Overview**:
We’re looking for a results-driven **Marketing Director**to drive our expansion and user growth in the **Middle East**. You'll lead go-to-market efforts, user acquisition, and local partnerships for our game titles, with a strong focus on cultural fit, creator networks, and regional trends.

**Key Responsibilities**:

- Lead publishing strategy and execution for the Middle East, aligning with regional player behavior and platform preferences.
- Drive growth through performance marketing, KOL/influencer campaigns, and community initiatives.
- Build and manage local teams, agencies, and creator networks.
- Develop and execute marketing events and content plans.
- Identify strategic partnerships and work with local entities, including potential collaboration with government or trade bodies.
- Provide market insights to inform product localization and live ops.

**Requirements**:

- 4 -7 years of experience in game publishing or business development, with a strong focus on the Middle East.
- Proven track record in UA, influencer marketing, and live campaign execution.
- Strong local network in the MENA gaming ecosystem (creators, agencies, platforms).
- Excellent communication skills and cross-functional coordination abilities.
- Passion for games and deep knowledge of the Middle East gaming market.


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