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Content Creator

3 weeks ago

Singapore Simplygood Full time

**Location**: Singapore (Hybrid / Remote)
**Salary**: SGD 2,800 - 3,000 per month
**Type**: Full-Time
**Experience**: 1-3 years

**About SimplyGood**:
If you’re obsessed with **hook-driven storytelling**, creating **scroll-stopping video ads**, and **turning content into conversions**, this role is for you

To date, we’ve already saved more than 500,000 single-use plastic bottles from landfills and reduced 5,000 tons CO2 emissions. SimplyGood was featured by by Forbes 30U30, Business Times, The Straits Times, Channel News Asia (CNA), Tatler Asia, MoneyFM 89.3, Mothership, TechinAsia, World Intellectual Property Organisation (WIPO), DBS Foundation, OCBC,

**Role Overview**:
As our **Content Creator / Video Producer (Paid Ads),** you will be responsible for **research, scripting & conceptualizing, filming, and editing video ads** that drive high engagement and **maximize Return on Ad Spend (ROAS) on performance marketing paid ads**. You’ll work closely with our **Performance Marketing team & the founder** to produce short-form videos and UGC-style ads that convert.

**Key Focus**: Creating high-performance ad creatives for Meta (Facebook/IG) and TikTok

**Key Responsibilities**:

- ** Research industry trends, audience behavior, and competitors**’ best-performing ad creatives to refine SimplyGood’s approach.
- ** Script, shoot, and edit high-performing short-form 30-60s video ads**(Instagram reels / Facebook Ads, TikTok, Reels,...) tailored for different platforms.
- ** Create scroll-stopping short-form video content** optimized for paid ads (TikTok, Meta, YouTube).
- ** Develop viral ad concepts** using hooks, trends, and storytelling techniques that drive engagement & conversions.
- ** Film and edit UGC-style ads, product demos, testimonial videos, and**behind-the-scenes content.
- ** Repurpose organic content into high-performing ad creatives** using motion graphics, captions, and split-screen formats.
- ** A/B test different creative variations** and iterate based on ad performance data.
- ** Stay ahead of social media & ad trends** to create content that feels fresh and native to each platform.
- Work closely with the **Performance Marketing Team** to optimize creatives for ROAS.
- Track **ad performance metrics** (CTR, ROAS, CPM, CPA) to optimize content for better results.

**Requirements**:

- ** 1- 3 years** of experience in paid ad content creation, performance marketing, or digital advertising.
- ** Proven experience in video production & editing** (experience with eCommerce brands or DTC ads is a plus).
- ** Strong understanding of paid ad creatives** (what works for TikTok, IG Reels, YouTube Shorts) optimized for conversions (not just brand awareness).
- ** Skilled in video editing tools** (CapCut, Premiere Pro, After Effects, or similar).
- ** Experience in storytelling & viral content creation** (knowing how to hook viewers in the first 3 seconds).
- ** Ability to self-shoot and edit high-quality videos.**:

- ** Basic motion graphics & text overlay skills** to enhance video engagement.
- ** Obsessed with social media trends**you know what’s trending before others do.
- Strong portfolio of **paid ads or high-converting video content**.

**Bonus Skills (Nice to Have)**:

- Experience in **eCommerce, FMCG, or DTC brand advertising.**:

- **Startup experience** / background
- **UGC-style content experience**knowing how to make ads feel organic and not "salesy".
- Knowledge of **Facebook Ads Manager**(to understand ad creative performance).

**Why Join SimplyGood?**:

- Be part of a **fast-growing eCommerce brand** disrupting the home care industry.
- Work in a **media-first startup** that thrives on content-driven marketing.
- ** Full creative ownership**test and iterate ideas quickly.
- Help build a brand that **makes sustainability effortless**.
- Fast career growth opportunities.